Sponsorship | Today news

ALL POSTS TAGGED "Sponsorship"


/ 8 days ago

Barcelona lose court case against Nike: What it means for club

After a lengthy court case against Nike, Barcelona have found themselves on the losing side. In the bustling world of soccer, financial management is as crucial as on-field performance. This reality is all too familiar to Barcelona, currently entangled in a complex financial struggle with their long-time kit manufacturer, Nike. Amidst speculation about signing new […]


/ 56 days ago

Jordan's expansion in soccer hits snag with Chelsea, Tottenham

Jordan Brand had planned to branch out into the soccer market by teaming up with a Premier League team. This decision has been part of the brand's strategy to expand upon their fruitful partnership with Paris Saint-Germain. In a highly publicized and critically acclaimed agreement that began in 2018, PSG have been the only soccer […]


/ 189 days ago

Messi and Neymar's exit leads to major brand ending PSG deal

At the conclusion of the 2024–25 season, Paris Saint-Germain and Jordan may split ways, according to a French newspaper. Despite PSG's lackluster performance in their quest for European glory, their commercial influence has expanded substantially off the field. Approximately 50,000 shirts were sold annually prior to their acquisition by Qatar Sports Investments (QSI) in 2011. […]

Aston Villa

/ 281 days ago

Two options on table for Aston Villa to resolve Castore kit issues

Castore, the producer of the 2023/24 Aston Villa wet-look shirts, plan to provide the club with numerous options to address the problem. Although the issue is most apparent on Aston Villa's home jerseys, which get noticeably darker throughout games, players have complained that the white away kit is just as bad. Due to its inability […]


/ 295 days ago

Aston Villa to end it with Castore: Who could replace them?

News has arrived confirming that Aston Villa will be leaving their jersey manufacturer Castore early due to unsatisfactory quality. Many Villa players, including from the women’s team, have voiced their displeasure with the 2023-24 kits. The players have explained how hot and sticky they become under constant humidity. Castore, however, will continue to provide the […]

Aston Villa

/ 296 days ago

Aston Villa look at alternatives after plans to end Castore deal

Aston Villa is exploring short-term alternatives to current jersey provider Castore to end its agreement with the latter. The men's and women's teams voiced displeasure with the jerseys. The men's squad attributes the kits to some early-season struggles. Villa's male players expressed dissatisfaction after having worn the shirts in 10 matches throughout the current season. […]


/ 309 days ago

Barca's newest Spotify-affiliated musician to appear on jersey

As part of their sponsorship agreement, Barca and Spotify will once again swap out the Spotify logo. In its place will be the logo of a famous band. The Rolling Stones will join last season's guests, Drake and Rosala, on the front of the Blaugrana jerseys. RAC1 says Xavi’s side will wear the unique design […]


/ 319 days ago

Chelsea in talks with Atletico's jersey sponsor in ongoing search

Chelsea are looking to replace Three with a new front-of-shirt jersey sponsor and is in talks with Riyadh Air about a possible deal. The Blues' partnership with the telecommunications firm Three ended in the summer. Since the Blues' efforts to replace them have been met with legal challenges from the Premier League, they have been […]

Saudi Arabia

/ 538 days ago

Saudi Arabia to sponsor Women's World Cup raises questions

Saudi Arabia is on the sponsorship board for the upcoming Women's World Cup in Australia and New Zealand. The country's tourism board, Visit Saudi, is a sponsor for the tournament, says David Ornstein of The Athletic. Note that this is not tied to FIFA's official sponsors. Those sponsors, such as Coca-Cola or Adidas are long-term […]
Default Image


/ 5546 days ago

Will Liverpool Play At Carlsberg Stadium?

When did it come to this? As I watch Bolton's Reebok Hunt slide tackle Liverpool's Xabi Carlsberg at Carlsberg Lite Stadium in Liverpool on an overcast Saturday in April, I am filled with an unbearable nostalgia for the past. As Fly Emirates Bennett holds the red card aloft in Hunt's face who begins his long […]