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Top 15 US TV markets for Premier League viewership

Top 15 US TV markets for Premier League

The results are in for the Top 15 US TV markets for Premier League viewership. For the 2021/22 Premier League season, how did your city score in the TV ratings compared to the rest of the United States?

It was a thrilling season with Manchester City winning the title. But it kept us hooked from the opening day through matchday 38 — ten months in total.

Top 15 U.S. TV markets for Premier League viewership

RankingLocal TV Market
1Washington DC
2Norfolk
3Cincinnati
 Philadelphia
 Raleigh
6New York
 Richmond
8Buffalo
9Fort Myers
10Hartford
 Miami
 San Francisco
 Baltimore
14Sacramento
15Providence

Source: NBC Sports. Ratings are based on telecasts that appeared across NBC, USA Network and NBCSN

In what was the final season of its current deal, NBC Sports made plenty of changes. In December 2021, Comcast shuttered NBCSN. Instead, it moved many of the Premier League games to the USA Network and Peacock Premium.

Overall, though, the move didn’t change things much for viewers. At the end of the day, soccer fans will seek out the ways to watch the games if they’re important enough. And with a 2021/22 season featuring so many storylines, including the success of Jesse Marsch at Leeds, it was a season to remember.

Everton skirted close to danger, but it was Burnley that went down instead. At the top of the table, the title race went all the way to the final day of the season. And in European qualification, both Chelsea and Spurs joined City and Liverpool in the Champions League. Arsenal narrowly missed out, but ended up in the Europa League along with Manchester United. And West Ham got into the Europa Conference League.

If you enjoyed it, the new season starts Saturday, August 6. If you can’t wait that long, several of the Premier League clubs are playing friendlies in the United States this summer.

 

Photo credit: Tim Clayton – Corbis / Contributor via Getty Images

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7 Comments

7 Comments

  1. Daniel

    May 30, 2022 at 5:50 pm

    Can’t believe Chicago or LA is nowhere on this list.

  2. Anthony Gentile

    May 25, 2022 at 2:13 pm

    Stunned to see Norfolk on here! Is there a soccer bar presence there?

    • dave

      May 25, 2022 at 3:52 pm

      Norfolk market area does not surprise me – world’s largest naval base, large international shipping presence, one of the NATO strategic HQ, etc. I would not be surprised if people stationed at or visiting the base and NATO HQ watch English soccer on weekends. Related, the population has a pronounced spike in percentage of young men. Solid demographics for EPL

  3. greg

    May 25, 2022 at 1:04 pm

    A few things…

    1) Might have been nice to link to the numbers in the press release where you sourced it from.

    nbcsportsgrouppressbox com/2022/05/24/nbc-sports-registers-2nd-most-watched-premier-league-season-ever-with-record-12-matches-topping-1-million-viewers/

    2) The top 15 market list NBC published would really be helped by the rating numbers, and even more important the share numbers. Makes me wonder, given how smaller markets dominate this top 15, if they actually are using share numbers.

    3) A bit surprised that Seattle & Portland aren’t in the Top 15, given that their MLS scenes are so strong. Or maybe it is a function of time zone, and for whatever reason more people (more a greater percentage of households) in SF/Oakland & Sacto are up early enough to watch.

    4) They do use Peacock numbers to calculate the total audience delivery numbers, so they have some streaming metrics. Would be great if they were more transparent about those numbers and presented the top 15 markets including streaming.

  4. Juan Guillermo Ruiz

    May 24, 2022 at 8:31 pm

    This is missing Spanish viewership, correct? Can’t NBC pull this data from Telemundo?

    • Christopher Harris

      May 24, 2022 at 8:33 pm

      Correct, NBC Sports’ data didn’t include Spanish-language nor Peacock numbers.

  5. dave

    May 24, 2022 at 4:43 pm

    Interesting that of the top 15 markets, 13 are in the Eastern time zone (9 basically on I-95) and the other 2 are Northern California. Not what I would have guessed, nice to see the data. Of interest to me also in the press release:
    .
    * For the season, averaged 500k viewers per match window across NBC, USA, CNBC, NBCSN (Peacock and Spanish not included in averages)
    * Championship Sunday had 2.2 million viewers, including 950k for City-Villa on NBC, 700k for Liverpool-Wolves on USA, by subtraction 550k across all other matches
    * 1.3 billion minutes of YouTube consumption over the season
    .
    For as much as I enjoy relegation and Europe battles, the viewing public was 75% on matches with championship potential (perhaps partially driven by NBC and USA being more prevalent than Peacock)
    .
    Using 500k per match window and assuming 2 hours watched, each televised match window generates ~60 million minutes of viewing. So, all-season YT totals are roughly equivalent to ~20 match windows on TV

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