Spanish soccer confident for upcoming TV rights auction

Madrid (AFP) – Spain’s La Liga on Monday played down concerns about possible low bidding prices in the upcoming auction of broadcasting rights for domestic league matches between 2019 and 2022.

“There is still a lot of time until the auction. If no-one bids, it won’t matter,” La Liga president Javier Tebas told a roundtable discussion in Madrid. 

“It might actually even be a good thing,” because it could accelerate the model already being increasingly adopted by other championships to market the rights themselves, he argued.

Tebas reaffirmed his aim of securing 1.3 billion euros annually for the domestic rights to the 2019-20, 2020-21 and 2021-22 seasons, compared with 1.1 billion euros under the current contract. 

In November, Tebas had said that La Liga also hopes to secure a further 1.0 billion euros for the international broadcasting rights, bringing the total amount per season to 2.3 billion euros. 

The president said he was unfazed by suggestions from one of Telefonica’s top executives recently that the Spanish telecoms giant might not be in the running for next season’s broadcasting rights

“If they feel that it is too expensive, then they won’t buy,” Tebas said.

“We’ll get as much money as before, or even more. We’ll take the risk.”

25+ Channels With Sports & News
  • Starting price: $33/mo. for fubo Latino Package
  • Watch Premier League, Liga MX, MLS & World Cup
  • Includes ESPN, FOX, Univision, TUDN and more
Favorite Leagues At The Best Price
  • Starting price: $7.99/mo. for Live TV Package
  • Watch Argentine league, Brasileirāo and Copa Libertadores
  • Includes beIN SPORTS, GolTV, TyC Sports and more
Many Sports & ESPN Originals
  • Price: $6.99/mo. (or get ESPN+, Hulu & Disney+ for $13.99/mo.)
  • Features LaLiga, Bundesliga, MLS, Copa del Rey & more
  • Also includes daily ESPN FC news & highlights show
Live TV, Soccer & Originals
  • Starting price: $4.99/mo.
  • Features Champions League, Serie A, Europa League & more
  • Includes CBS, Star Trek & CBS Sports HQ
175 Premier League Games & PL TV
  • Starting price: $4.99/mo. for Peacock Premium
  • Watch 175 exclusive EPL games per season
  • Includes Premier League TV channel plus movies, TV shows & more
Get All 3 And Save 30%
  • $13.99/mo. for ESPN+, Disney+ & Hulu
  • Includes Bundesliga, LaLiga, NHL & the home to UFC
  • Features Marvel, Star Wars + shows & movies for your entire family

Leave a Reply

Translate »