Ligue 1 is looking to heighten its marketing strategy in the US. There, it identified the growing soccer audience as a target. Therefore, the French top flight is partnering with rEvolution, a global sports and culture agency with headquarters in Chicago. The aim of the agreement is widespread for the league. Ligue 1 wants to […]

Wrexham is rapidly rising the ranks of the most famous clubs in the United States. It flows well with the club's promotion back to the English Football League, as it rises the ranks in the pyramid. Stateside, though, Wrexham is rivaling some of the domestic sides in terms of popularity. Paul Mullin, one of the […]

The Premier League continues to be the most watched and discussed soccer league in the United States among English-language audiences. This is the case even as other European leagues make dedicated efforts to corner the US market. Much of the credit goes to the Premier League’s head-start in the US. Also, the work with NBC […]