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Most-viewed soccer games for weekend of 9/25/15 to 9/27/15

soccer leagues

As the number of soccer games available to viewers in the United States continues to grow year over year, the space is becoming more competitive. There’s more choice now than there ever has been before.

But which networks and leagues are doing the greatest job at enticing viewers to tune into their broadcasts?

Looking at the viewing figures for last weekend, the winner by far was Univision with an average viewing audience of 2 million that tuned in to watch El Super Clasico between Club America and Chivas — the biggest club game on the annual soccer calendar in the US.

The audience was larger than viewership for Notre Dame football on NBC among all key demos, as well as Major League Baseball on ESPN.

SEE MORE: fuboTV adds DVR functionality for soccer fans in new version of legal streaming service.

Elsewhere, every single NBCSN broadcast of a live Premier League game was in the top 10. NBCSN also reported today that they achieved Total Day and primetime viewership records for the third quarter and the month of September, with viewership up 130% across the NBCSN network in the third quarter compared to Q3 2014.

Meanwhile near the bottom of the top 25, the Bundesliga continues to have issues to lure viewers. The numbers illustrate what a struggle the Bundesliga is having with TV viewing numbers especially when a Friday afternoon game from the Championship is watched by more people than a Bayern Munich game on a Saturday morning.

What interesting observations can you see in the data? Share your thoughts in the comments section below.

Pos.TeamsNo. of viewersTV NetworkGame time (ET)Date
1Club America vs. Chivas2,000,000Univision6-8pmSaturday, 9/26
2Manchester United vs. Sunderland699,000NBCSN10am-NoonSaturday, 9/26
3Monterrey vs. Monarcas540,000UDN8-10pmSaturday, 9/26
4Newcastle vs, Chelsea534,000NBCSN12:30-2:30pmSaturday, 9/26
5Spurs vs. Manchester City397,000NBCSN7:45-9:45amSaturday, 9/26
6Watford vs. Crystal Palace385,000NBCSN11am-1pmSunday, 9/27
7Puebla vs. Cruz Azul356,000UDN6-8pmSunday, 9/27
8Sporting KC vs. Seattle278,000ESPN5-7pmSunday, 9/27
9Leicester vs. Arsenal262,000USA10am-NoonSaturday, 9/26
10Pumas vs. Tigres127,000UDN1-3pmSunday, 9/27
11Real Madrid vs. Malaga112,000BEIN12:15-2:15pmSaturday, 9/26
12LA Galaxy vs. FC Dallas108,000FS19:30-11:30pmSunday, 9/27
13Frankfurt vs. Hertha Berlin77,000FS19:30-11:30amSunday, 9/27
14SJ Earthquakes vs. Real Salt Lake76,000FS17-9:30pmSunday, 9/27
15RBNY vs. Orlando City68,000UDN7-9pmFriday, 9/25
16Napoli vs. Juventus59,000BEIN2:45-4:45pmSaturday, 9/26
17Barcelona vs. Las Palmas58,000BEIN10am-NoonSaturday, 9/26
18Dortmund vs. Darmstadt47,000FS211:30am-1:30pmSunday, 9/27
19Georgia vs. Texas A&M women26,000ESPNU1-3pmSunday, 9/27
20Moreirense vs. Porto24,000UDN3:30-5:30pmFriday, 9/25
20Guincamp vs. Monaco24,000BEIN11-1pmSunday, 9/27
22Cologne vs. Ingolstadt17,000FS22:30-4:30pmFriday, 9/25
23Fulham vs. QPR15,000BEIN2:45-4:45pmFriday, 9/25
23Inter Milan vs. Fiorentina15,000BEIN2:45-4:45pmSunday, 9/27
25Mainz vs. Bayern Munich13,000FS29:30-11:30amSaturday, 9/26
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12 Comments

12 Comments

  1. MC

    October 3, 2015 at 1:35 am

    Anyone noticed that annual subscription for Fox Soccer 2 Go went up? It appears that Fox is doing everything possible to keep these numbers low.

  2. Firas Shadad

    October 1, 2015 at 8:34 am

    Frankfurt vs. Hertha Berlin drew 77,000 K on FS1? More then anything on Bein including Barcelona and Inter vs. Juve. I guess there are some people watching this league after all.
    Maybe Fox is not ready to dump the Bundesliga after all. Maybe Bayern will keep their players and not lose them to the EPL and maybe the Alliance Arena will remain a football arena and not turn it into a parking lot!.
    Thank you Frankfurt and Hertha!!!!

  3. Eugene

    September 30, 2015 at 9:02 pm

    Not surprising.
    Club soccer is still a niche and not as popular to watch in this country. International soccer matches are by far the most viewed matches of the sport.
    Liga Mx has been on free air Spanish stations for decades which explains why the league is the most viewed. The EPL’s numbers have been great, trending upward and the partnership with the NFL will only help.
    The bundesliga wont last very long on US television

    • Christopher Harris

      September 30, 2015 at 9:14 pm

      What partnership with the NFL?

  4. Flyvanescence

    September 30, 2015 at 6:52 pm

    No mention of the US Open Cup Final tonight on here? Im quite disappointed. It’s on ESPN2! Should be something about it here.

    COME ON UNION!!!!!

  5. Tim

    September 30, 2015 at 2:24 pm

    I dont know what to make of this except that maybe the sport in this country(regardless of league) is not nearly as big as we all think it is. Hell Nascar still had over 2 mil viewers, which is still crazy to me.

    • Kei

      September 30, 2015 at 3:01 pm

      One takeaway for me is that Liga MX remains the most popular soccer league in the US, and apparently by an overwhelming margin.

    • Tom

      September 30, 2015 at 3:22 pm

      NASCAR only has 36 total events for an entire year (excluding the Xfinity races). There are more than 1,000 nationally-televised soccer matches in a calendar year. The scarcity factor plays in NASCAR’s favor here. NASCAR also draws higher ratings than exclusive MLB and NBA regular season games, but no one will make the case that NASCAR is bigger.

      The key to dissecting soccer TV ratings is to look at the 18-49 numbers and not the overall. NASCAR, PGA and MLB all draw on the 50+ demographic that soccer does poorly in, so their overall viewership #s are larger in comparison. But if you only look at the 18-49 demos, the gap begins to close significantly–and if there were an 18-34 measurement, that works even more in soccer’s favor.

      NBCSN: NASCAR Sprint Cup Chicagoland – 3224k (overall), 698k (18-49)
      FOX: MLB Saturday – 1960k (overall), 548k (18-49)
      ESPN: Sunday Night Exclusive Yankees/Mets – 1571k (overall), 471k (18-49)
      UniMas: Guadalajara/Queretaro – 835k (overall), 464k (18-49)
      NBCSN+NBCU: Man Utd/Southampton – 629k+90k=719k (overall), 388k+64k=452k (18-49)
      NBCSN+NBCU: Arsenal/Chelsea – 607k+47k=654k (overall), 363k+22k=385k (18-49)
      Univision: Cruz Azul/UNAM – 841k (overall), 373k (18-49)
      FS1+FOXD: Roma/Barcelona – 178k+355k=533k (overall), 95k+229k=324k (18-49)
      Univision: Toluca/Jaguares – 545k (overall), 276k (18-49)
      NBC: PGA Tour BMW Championship Final Round – 1762k (overall), 258k (18-49)
      NBCSN+NBCU: West Ham/Man City – 395k+53k=448k (overall), 206k+27k=233k (18-49)
      NBCSN: NASCAR Xfinity Chicagoland – 1112k (overall), 163k (18-49)

      http://awfulannouncing.com/2015/nbcsn-and-fox-sports-ratings-buzz-september-14-20.html
      http://awfulannouncing.com/2015/espn-ratings-buzz-september-14-20.html
      http://awfulannouncing.com/2015/sports-and-entertainment-ratings-buzz-september-14-20.html

      EPL matches are broadcast in the early morning West Coast hours, Liga MX matches are only available in Spanish, while MLS is too young to have the built-in multi-generation fanbase that the other U.S. sports leagues have. All things considered (dilution of TV coverage, matches aired in Spanish and English, not the best timeslots), I think soccer is in a better position for the long run than sports where more than half the viewing audience falls in the 50+ age range.

  6. Kei

    September 30, 2015 at 1:37 pm

    Also, Porto getting twice the audience on a Friday afternoon that Bayern got on a regularly-scheduled block on a Saturday is pretty telling, too.

    Goes to show you what a wasteland Fox Sports 2 is.

    • garwilly

      September 30, 2015 at 4:21 pm

      Fox Sports, they are terrible…you never know what’s on cause they never promo for s**t!

  7. Kei

    September 30, 2015 at 1:34 pm

    108k for Galaxy-Dallas? That’s it?

    • garwilly

      September 30, 2015 at 4:19 pm

      Once again you fail to see it’s Fox Sports, do I need to continue?

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