3 Secrets Behind Diego Simeone’s Success at Atletico Madrid

The final of the 2014 UEFA Champions League, on Saturday May 24, will be the fifth one-country final, and Atletico Madrid’s first Champions League final in history.

Diego “El Cholo” Simeone has singlehandedly transformed a team that was falling behind before his arrival in 2011.  The season before Simeone, Atletico finished 7th in La Liga, and was eliminated from the Copa Del Rey as well as the Europa League in group stages.

Simeone’s philosophy dubbed “Cholismo” is bringing soccer back to its roots by focusing on the idea of “the team” rather than the individualism of star players.

Atletico Madrid does not have a Cristiano Ronaldo or a Lionel Messi. They have a €123 million budget in comparison to rival Real Madrid’s €515 million budget for the 2013-2014 season.

“El Cholo” isn’t going to let financial limitations stop him from winning the 2014 Lisbon final, which he has already proved by winning the 2012 Europa League and Supercup, along with being the new La Liga champions.

So what’s the secret behind the Argentinian’s success?

1 – Inspiration

In Simeone’s official biography titled, “El Efecto Simeone” (The Simeone Effect) by Santi Garcia Bustamente, the Atletico manager states that a successful manager must be able to not only motivate, but wholeheartedly convince his players that they CAN win and WILL win, even with the odds stacked against them.

In the book, Simeone looks back at his time in Argentina with Estudiantes, and refers to a specific example during the 2006 final between Boca and Estudiante.

I told the fans, whoever doesn’t believe we can play a final with Boca shouldn’t come to the stadium.”

His more challenging obstacle came later, when he had to convince center back Alayes to hold down a faster and significantly more talented Palacio.

“I didn’t know exactly how to go about because I knew the look in his eyes was right. Palacio was way better, but there was no other option. So I took Alayes and said, ‘You’ll get him, you’ll see. Don’t even let him turn around.'”

Alayes ended up playing a fantastic match and Estudiantes became champions after a 23 year long title drought.

When Atletico Madrid reached the UEFA Supercup final in 2012 against Chelsea, the English side was the favorite, but it made no difference to the Atletico coach.

“I needed to convince them that Chelsea wasn’t invincible. If there is a 1 in 100 chance we were going to take it.”

2. Equality

What Simeone looks for in his players is 100% dedication to the collective goals of the team. If everyone is committed to the same idea, you can do big things. If there are cliques or diversions within a group, everything falls apart.

I always ask my players, what kind of season do you prefer? One where you play all the matches, but you finish lower on the table and out of all major competitions? Or do you prefer to play 20 matches out of a total of 38, score 8 goals, and the team is crowned a champion? It never fails. They always choose the second option. ”

Moreover, Simeone is quick to eliminate any form of “top-player” self-entitlement or superiority. Most teams have their players eat at round tables in groups of 4-5. The players usually sit together based on nationality, interests, or experience and don’t share these specific moments with the rest of the group.

Everybody at Atletico sits together at a long table. This way, they can’t avoid looking at each other in the face. There are no secrets. Everybody together, everybody talks. This sends a message. “

3. Adaptability

When Simeone was asked about his strategy for the 2013-14 season, he answered, “we are going to do this match-by-match.”

“Match-by-match” means no fixed idea or strategy but rather adapting to changes that come into play. Similarly, Simeone takes the same stance when deciding his starting eleven.

I don’t want players who want to be the main characters. If you don’t give it your all and I can feel it, someone else will take your place. Nothing is guaranteed, and if you fall asleep, you’re out.”

The Argentinian especially admired the rotation strategy of manager Sven-Goran Erikkson during his playing days at Serie A side Lazio, alongside the talents of Inzaghi, Nesta, Veron, Nedved, and Boksic to name a few.

It didn’t matter who played, we all knew there was a teammate who would take our place at any given moment and this is how we won the Serie A title for the second time in the club’s history, a Supercopa Italiana, and a European Cup in 1999-2000.”

Above all, what makes Simeone an attractive leader is his character. He is remembered as a hot- tempered yet passionate player who gave it his all in every match, and is now transmitting the same attitude to his players. Although he is a legend at Atletico Madrid, he will be remembered moreso as a coach because of the fantastic legacy he will leave behind.


All quotes translated from El efecto Simeone by Santi Garcia Bustamente

25+ Channels With Sports & News
  • Starting price: $33/mo. for fubo Latino Package
  • Watch Premier League, Liga MX, MLS & World Cup
  • Includes ESPN, FOX, Univision, TUDN and more
Favorite Leagues At The Best Price
  • Starting price: $7.99/mo. for Live TV Package
  • Watch Argentine league, Brasileirāo and Copa Libertadores
  • Includes beIN SPORTS, GolTV, TyC Sports and more
Many Sports & ESPN Originals
  • Price: $6.99/mo. (or get ESPN+, Hulu & Disney+ for $13.99/mo.)
  • Features LaLiga, Bundesliga, MLS, Copa del Rey & more
  • Also includes daily ESPN FC news & highlights show
Live TV, Soccer & Originals
  • Starting price: $4.99/mo.
  • Features Champions League, Serie A, Europa League & more
  • Includes CBS, Star Trek & CBS Sports HQ
175 Premier League Games & PL TV
  • Starting price: $4.99/mo. for Peacock Premium
  • Watch 175 exclusive EPL games per season
  • Includes Premier League TV channel plus movies, TV shows & more
Get All 3 And Save 30%
  • $13.99/mo. for ESPN+, Disney+ & Hulu
  • Includes Bundesliga, LaLiga, NHL & the home to UFC
  • Features Marvel, Star Wars + shows & movies for your entire family


  1. hoosiergunner May 19, 2014
  2. clint May 20, 2014
  3. Aleksandra Slupinski May 21, 2014

Leave a Reply

Translate »