The 2010 World Cup Final set a new record for the most watched soccer game in U.S. history Sunday when 24.3 million people watched the Spain versus Netherlands game on ABC and Univision, according to Nielsen. Univision drew 8.821 million viewers, while ABC drew 15.45 million viewers according to Nielsen fast-nationals. The 2010 World Cup […]

If anyone doubted if soccer is a mainstream sport in the United States, they only have to look at the eyepopping numbers of people who watched the World Cup this weekend to see how ABC and Univision both had record TV ratings for soccer. Saturday's broadcast of the United States against Ghana game on ABC […]

The 2010 World Cup has exploded on US television with record ratings. During the first weekend, the audience numbers for the first five games for the 2010 World Cup on ESPN were twice as high as those from four years ago during the 2006 World Cup. And now, during the second weekend, Univision is reporting […]

Sunday we reported that ESPN's viewing numbers for the first five games of the tournament were double the number from four years ago. And now there's more good news as the TV ratings and updated audience numbers for Saturday and Sunday's matches add more ammunition to the argument that the 2010 World Cup is taking […]