
<p><a href="https:\/\/worldsoccertalk.com/teams/barcelona-tv-schedule/">Barcelona </a>announced a special shirt featuring the logo for OVO, the Drake brand, against Real Madrid on Sunday. The move is to celebrate the rapper/singer becoming the first artist to surpass 50 billion streams on Spotify.</p>



<p>The streaming service previously entered a <a href="https:\/\/worldsoccertalk.com/2022/03/15/barcelona-agree-sponsorship-deal-with-spotify/">partnership with Barca</a> earlier in the year. Beginning for the current campaign and running for four seasons, the LaLiga club will typically wear jerseys with a Spotify logo across the chest. The deal with the streaming service brings Barca a reported $77 million per year.</p>



<p>“Our alliance with Spotify goes beyond a mere commercial relationship, said Juli Guiu, Barca’s marketing vice president. As we have stated on numerous occasions, it is a strategic relationship through which we seek to bring together two worlds that can arouse emotion, namely music and football.”</p>



<p>“For the first time in our history, we are replacing the name of our main partner on the front of the jersey with an internationally acclaimed artist in Drake, winner of 4 Grammy awards and record breaker in different categories, such as being the first artist to accumulate 50 billion streams on Spotify.”</p>



<h2>Barcelona to don shirt with Drake logo</h2>



<p>“This initiative shows our potential to become a unique platform to offer experiences that help bring us closer to our fans while reaching out to new audiences around the world.”</p>



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<div class="ck-twitter"><blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">Not only is <a href="https:\/\/twitter.com/Drake?ref_src=twsrc%5Etfw">@Drake</a> the first artist to hit 50 billion <a href="https:\/\/twitter.com/Spotify?ref_src=twsrc%5Etfw">@Spotify</a> streams, but now he’ll also be the first artist to appear on the <a href="https:\/\/twitter.com/FCBarcelona?ref_src=twsrc%5Etfw">@FCBarcelona</a> jersey during this weekend’s El Clásico match ❤️🦉💙 <a href="https:\/\/t.co/WLqMLsCSxr">pic.twitter.com/WLqMLsCSxr</a></p>— Spotify News (@SpotifyNews) <a href="https:\/\/twitter.com/SpotifyNews/status/1580793297781641216?ref_src=twsrc%5Etfw">October 14, 2022</a></blockquote></div><script async="" src="https:\/\/platform.twitter.com/widgets.js" charset="utf-8"></script>
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<p>Along with displaying the OVO logo on their jerseys for the big game, Barca is also creating unique pregame shirts as well. All players will wear jerseys with the number 50 on the back and ‘DRAKE’ as the nameplate.</p>



<p>Barca versus Real Madrid is one of the biggest matchups in the sporting world. This weekend’s game is even more special as it is the 250th meeting between the two historic clubs. Barca and Real are also currently level on points atop the LaLiga table.</p>



<p>The latest version of <em>El Clásico</em> will kick off in Madrid at 10:15 a.m. ET on <a href="https:\/\/go.web.plus.espn.com/mWebq" target="_blank" rel="noreferrer noopener">ESPN+</a>.</p>



<p><em>PHOTO: @fcbarcelona / Twitter</em></p>


The famous red and blue shirt of Barcelona will have a touch of Drake, the Canadian rapper, during the club's meeting with Real Madrid.

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Barcelona to wear Drake 'OVO' logo on shirt in El Clásico