Univision’s Copa America coverage averaged 3.1 million viewers


For Copa America Centenario, Univision averaged 3,099,625 viewers per game over the 32-game tournament.

The impressive numbers illustrate how perfect of a competition this was for Univision. Not only did it feature the popular Mexico and USA teams in North America, but the tournament was filled with some of the brightest teams as well as heavily supported Argentina, Colombia, Brazil, Chile and other South American nations in addition to teams from Central America and the Caribbean.

On Univision Deportes, the network averaged 2.9 million viewers per game, but the broadcasts of the final between Argentina-Chile (6.8 million viewers) as well as 5.6 million for the Mexico-Chile quarter-final significantly contributed to help increase the average.

For the entire tournament, the 6.8 million number helped Univision generate an average viewing audience of 2.9 million across all 32 matches on Univision Deportes, beating World Cup 2014 by +9,000 among Total Viewers 2+ and +64,000 among Adults 18-49 and making it the most viewed Copa America tournament ever among Total Viewers 2+. The tournament also out-delivered the 2015 Gold Cup by +53% among Total Viewers 2+ and +44% among Adults 18-49 and averaged more than four times the viewership among Total Viewers 2+ and Adults 18-49 versus Copa America 2015 on beIN Sports en Español.

SEE MORE: 2.9 million watch Argentina-Chile Copa America Final on FS1

The Copa America Centenario final on Univision was the most-viewed men’s soccer match since the 2014 World Cup Final.

Univision’s numbers also out-delivered all NHL matches, regular season or playoffs, during the 2015-16 season as well as all MLB matches across all networks for the current 2016 season to-date.

Here are the TV viewing numbers for Copa America games on the Univision networks:

Game 1USA vs. ColombiaUnivision, Univision Deportes & UniMas3,900,000
Game 2Costa Rica vs. ParaguayUnivision & Univision Deportes1,700,000
Game 3Haiti vs. PeruUnivision & Univision Deportes2,000,000
Game 4Brazil vs. EcuadorUnivision & Univision Deportes2,600,000
Game 5Jamaica vs. VenezuelaUnivision & Univision Deportes1,900,000
Game 6Mexico vs. UruguayUnivision & Univision Deportes5,100,000
Game 7Panama vs. BoliviaUniMas & Univision Deportes1,200,000
Game 8Argentina vs. ChileUniMas & Univision Deportes2,900,000
Game 9USA vs. Costa RicaUniMas & Univision Deportes2,500,000
Game 10Colombia vs. ParaguayUniMas & Univision Deportes2,800,000
Game 11Brazil vs. HaitiUniMas & Univision Deportes1,900,000
Game 12Ecuador vs. PeruUniMas & Univision Deportes2,400,000
Game 13Uruguay vs. VenezuelaUniMas & Univision Deportes2,100,000
Game 14Mexico vs. JamaicaUnivision & Univision Deportes5,400,000
Game 15Chile vs. BoliviaUniMas & Univision Deportes1,400,000
Game 16Argentina vs. PanamaUniMas & Univision Deportes2,200,000
Game 17USA vs. ParaguayUnivision & Univision Deportes2,400,000
Game 18Colombia vs. Costa RicaUnivision & Univision Deportes3,100,000
Game 19Ecuador vs. HaitiUnivision & Univision Deportes2,200,000
Game 20Brazil vs. PeruUnivision & Univision Deportes3,500,000
Game 21Mexico vs. VenezuelaUnivision & Univision Deportes4,988,000
Game 22Uruguay vs. JamaicaUnivision & Univision Deportes2,000,000
Game 23Chile vs. PanamaUniMas & Univision Deportes1,900,000
Game 24Argentina vs. BoliviaUniMas & Univision Deportes2,800,000
Game 25USA vs. EcuadorUniMas & Univision Deportes3,500,000
Game 26Colombia vs. PeruUniMas & Univision Deportes3,500,000
Game 27Argentina vs. VenezuelaUnivision & Univision Deportes3,300,000
Game 28Mexico vs. ChileUnivision & Univision Deportes5,600,000
Game 29USA vs. ArgentinaUnivision & Univision Deportes4,800,000
Game 30Colombia vs. ChileUnivision & Univision Deportes4,000,000
Game 31USA vs. ColombiaUnivision & Univision Deportes2,800,000
Game 32Argentina vs. ChileUnivision & Univision Deportes6,800,000

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One Response

  1. Jorge Castro June 29, 2016

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