NBC Sports has released a brand-new ad to promote its coverage of the Premier League on US television.

The ad debuted tonight during Sunday Night Football, TV’s number one primetime show. Entitled “Come All Ye Faithful,” the ad finds a creative (and seasonal) way to promote the Premier League coverage that’s happening on Boxing Day. It’s part of NBC’s promotion of the upcoming 30 Premier League matches in 7 days beginning on Friday, December 26.

Watch ‘Come All Ye Faithful’ here:

Mobile app users, watch the video here.