The 2013/14 season is a period of intense transition for Manchester United, as former Everton manager David Moyes has become the first new manager of the team in more than 25 years.
Despite the recent adversity the team has suffered after defeats to Tottenham, Swansea and Sunderland, this is not the first time that the team has struggled or has faced transition in its history since 1878 as a recent book by author Søren Frank points out.
His book, Standing on the Shoulders of Giants, looks back across the entire history of Manchester United, from its very beginnings as Newton Heath LYR FC in 1878 through to the Red Devils of the 2012/13 season. It will be how the team adapts to the challenges it now faces that will decide more than Cup wins or Championships could. Will it reconnect to the past and the continuity of ideals that have supported the team throughout the years, the Manchester United ‘brand’, or run to the future in a different direction?
In his introduction, Mr. Frank set out what he sees as the four pillars of the Manchester United brand:
1. a free-flowing style of attacking football,
2. a philosophy that is a combination of rivalry and excellence exemplified through youth development,
3. the institution’s pop cultural associations, and
4. its self marketing as a transnational brand.
In the last chapter, he forms the questions now facing the team’s future. It is a book that he states is written with a pen in each hand, one hand writing as a fan, the other as an intellectual, combining throughout the three tracks of cultural history, aesthetic appreciation, and factual information. It is an ambitious goal, and even if it is in fact just a goal rather than a reality, the book is admirable in its scope and depth. Chapters are organized around the specific date of a Manchester United milestone, the history spreading out from it like that stone thrown into a pond. There is a good deal of back passing, changing time and perspective in these bites of history that come dangerously close to scoring against the book, but it is pulled off like Sir Alex Ferguson’s glance at his watch in the last 15 minutes of a match, so that the story moves ahead through years good and bad to the present.
If there is a problem with the book, it is something that seems trivial, but is actually important to being able to grasp the story fully; the typeface. The book is printed in a font that is a challenge, which is unusual in books from this press. One sentence that is spaced well is followed by another where all the words are run together. It is hard on the eye, and having to go back and reread paragraphs breaks the continuity of the prose, and the narrative suffers.