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Leeds United Announce Strategic Partnership With San Francisco 49ers

Leeds United have announced a strategic partnership with NFL team the San Francisco 49ers.

The 49ers will send senior staff to Leeds to, as the football club describes, “discuss key areas of the club’s business, including ticketing strategies, sponsorship and commercial opportunities, technology, and retail and merchandising.”

Paraag Marathe, Chief Operating Officer of the 49ers, said:

“The 49ers are very excited about the prospect of partnering with Leeds United, a club with an international following as well as great history and tradition.

“We look forward to sharing best practices with Leeds United and providing them with our perspective on the sports industry. This is an exciting opportunity for us to link up with an English football club and learn from each other.”

So, for now, don’t expect to see the obligatory photograph of a Leeds United footballer trying to throw a football, and a soccer-challenged NFL player trying to score a penalty like other clubs have done (see below).

Editor’s note: For the latest LUFC news, analysis and opinion, visit the Leeds United team page.

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  1. dust

    January 10, 2014 at 9:39 pm

    Leeds arent even close to being a BPL club, this would be like Man Utd partnering with an arena football league team.

    • Smokey Bacon

      January 10, 2014 at 9:41 pm

      Yeah, about as crap as Spurs partnering with the Earthquakes 🙂 I wonder if that is still going.

  2. Smokey Bacon

    January 10, 2014 at 5:38 pm

    This makes absolutely no sense on any level. Completely pointless.

  3. Ray Neal

    January 10, 2014 at 4:43 pm

    Funny that you use the “Dirty Leeds” tag and talk about soccer education in the same comment. While the fans/club embraced their “dirty” tag ages ago, maybe a little education on whether it was deserved or not is warranted for you. No doubt that this country, as well as most other countries, have a long way to go, care to explain what “further proof” is seen here?

    If this somehow results in leeds coming to candlestick (preseason tour maybe) then isn’t that a good thing for the fans and soccer in this country?

    • jtm371

      January 10, 2014 at 9:43 pm

      as a Forest fan i would say they deserved the tag dirty leeds,but i could be biased.

  4. Mahlon Christensen

    January 10, 2014 at 2:45 pm

    As a Niners fan, I want the “Dirty Leeds” brand nowhere near my club, but I guess It’s already been decided. Further proof that soccer education in this country has a long way to go.

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