ESPN has just launched its first World Cup TV commercial to promote its coverage of World Cup 2014. The three words that can best describe this 90-second spot are class, sensational and goosebumps.
Instead of focusing on its talent, talking heads or itself, ESPN again has wisely chosen to focus on the beautiful game, and to let the sport of soccer do the talking.
The beautifully produced commercial is, according to ESPN, “a celebration of the world’s greatest sporting event returning to Brazil, a nation that has won the Cup a record five times. It intertwines memorable moments and legendary players from the tournament’s rich history with the Brazilian culture and its impact on the beautiful game. The spot features iconic players and teams and a collection of the World Cup’s most indelible moments.”
The moments captured in the commercial include:
— Pele and his triumphant celebration in 1970
— Germany’s Franz Beckenbauer and Dutch captain Johan Cruyff exchanging flags moments before the 1974 Final
— Diego Maradona and his brilliant performance for Argentina in 1986
— Zinedine Zidane, whose epic performance for France led the host country to win the Cup in 1998
— Andres Iniesta, whose beautiful strike sealed Spain’s first World Cup title in 2010
— Cameroonian striker Roger Milla’s famous dance in 1990
— Dutch legend Johan Cruyff’s immortal turn in 1974
— England striker Geoff Hurst’s record-setting three-goal performance in a World Cup title match in 1966
— Dutch striker Dennis Bergkamp’s memorable touch against Argentina in 1998
— Carlos Alberto’s wonder-strike for Brazil in 1970
— Paolo Rossi hoisting the cup for Italy in 1982
— And Landon Donovan’s celebration after his last-gasp winner against Algeria earned the U.S. Men’s National Team a place in the single-elimination rounds in the 2010 FIFA World Cup South Africa.
The spot culminates with the crop of current stars who will all seek to etch their names in the annals of World Cup history this summer: Lionel Messi, Cristiano Ronaldo, Mario Balotelli, Robin van Persie, and Brazil’s current number ten: Neymar.
ESPN will release a 60-second version of the World Cup commercial spot below during the network’s presentation of the 100th Rose Bowl Game on New Year’s Day.
200+ Channels With Sports & News
- Starting price: $33/mo. for fubo Latino Package
- Watch Premier League, World Cup, Euro 2024 & more
- Includes NBC, USA, FOX, ESPN, CBSSN & more
Live & On Demand TV Streaming
- Price: $69.99/mo. for Entertainment package
- Watch World Cup, Euro 2024 & MLS
- Includes ESPN, ESPN2, FS1 + local channels
Many Sports & ESPN Originals
- Price: $6.99/mo. (or get ESPN+, Hulu & Disney+ for $13.99/mo.)
- Features Bundesliga, LaLiga, Championship, & more
- Also includes daily ESPN FC news & highlights show
2,000+ soccer games per year
- Price: $4.99/mo
- Features Champions League, Serie A, Europa League & NWSL
- Includes CBS, Star Trek & CBS Sports HQ
175 Premier League Games & PL TV
- Starting price: $4.99/mo. for Peacock Premium
- Watch 175 exclusive EPL games per season
- Includes Premier League TV channel plus movies, TV shows & more
- Get a Paramount+ one month free trial for a limited time
- Who should host the World Cup Final in 2026?
- Where to find Orlando Pride vs. Racing Louisville on US TV
- Ronaldo wants to leave Man United – reports
- Kylian Mbappé can shock the world again at World Cup 2022
- What is the best soccer stadium in the world?
- Where to find Santos vs. Flamengo on US TV
- Where to find Fluminense vs. Corinthians on US TV
- Romelu Lukaku homecoming provides opportunity at Inter Milan
- Wimbledon, Tour, cricket and rugby find Covid still in the air