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Leagues: Championship

Millwall Add Charity As Shirt Sponsor Instead of Greedy Payday Lender [PHOTO]

Millwall Football Club have made a brilliant move by deciding to select a charity as their shirt sponsor, for free, instead of going with a sponsorship deal with a money-grubbing payday loan company.

Here’s what Millwall’s CEO said regarding the shirt deal:

“If displaying the Prostate Cancer UK logo on our shirts, providing regular information in our publications and around our ground, and having health professionals available on matchdays to discuss issues in an informal setting, helps saves lives, we will have achieved something even greater than three points on a Saturday afternoon.”

According to Millwall FC, both the director and Neil Harris, one of Millwall’s coaches, have fought battles with male cancers. Plus, the club and fans have been active in fundraisers for a number of charities in the past.

“Millwall has a personal interest in the partnership, which sees the club waive all commercial fees making the sponsorship free for the charity,” said a statement on the club website.

Hats off to Millwall for a very classy move to select Prostate Cancer UK as their sponsor and to turn down an offer from a payday lender who advertises a company that advertises its short-term rates at “only” 1,734% APR.

Pictured above are Millwall’s home and away shirts for the 2013-14 season (Millwall’s home color is blue).

Prostate Cancer UK is the leading UK charity in the fight against male cancer and this partnership means the global profile of Millwall Football Club can be put to work in raising funds to combat a killer disease which affects so many football fans, their families and friends.

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  1. Brn442

    June 27, 2013 at 12:45 am

    Good for Millwall. I wish clubs understood how powerful their brands were, when deciding who they put on their shirts.

  2. Smokey Bacon

    June 26, 2013 at 8:07 pm

    Finally, Millwall make news for the right reasons. Well done the club. Football IS the answer!

  3. millwall_tina

    June 26, 2013 at 12:23 pm

    As a lifelong supporter of millwall, I am so proud of the charity move. If a little club with serious lack of finances can make this move, makes me so angry that the mega money clubs in this country cant do the same. I wish Millwall huge success in the coming season. I’m excited about what the future may hold for us as a team. Come on you Lions!!!

  4. Davis

    June 26, 2013 at 11:40 am

    Awesome decision by Millwall. I always hate when clubs go with the loan and betting companies as shirt sponsors. I hope I will be able to purchase this shirt from the US. The Millwall and Forrest game at the end of last season was my first English football game and I like this one much better than the shirt I got at the ground that day.

  5. AJ

    June 26, 2013 at 11:15 am

    Good move, I only wish NUFC would follow Millwall’s lead.

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