New Season Football from Clive Norman on Vimeo.

Trust the Beeb to do something artsy to promote their football coverage for the 2011-12 season.

The BBC created this above video to promote the array of football coverage they have, from their different shows to live commentary on BBC Five Live as well as Match Of The Day and MOTD2, and much more.

The video is definitely creative. I’ll give the BBC that!