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magicJack 1-0 Boston Breakers: WPS Makes Its South Florida Debut


Women’s Professional Soccer (WPS) made its debut in South Florida Saturday after Washington Freedom, now renamed magicJack and relocated to Boca Raton, played its first competitive game of the season against Boston Breakers.

Despite very little publicity and no promotion, a crowd of between 1,500 to 2,500 (estimated; the official attendance wasn’t announced) filled the bleachers alongside the touchline of the soccer field at Florida Atlantic University, while several hundred other fans crammed into the tight spaces to either stand or sit on the grass just feet away from the action on the pitch.

This was my first time in 37 years of following the sport that I had an opportunity to watch a women’s professional game in person. I’ve seen plenty of WPS games on television as well as many international games on the box. But this was a golden opportunity to watch many of the U.S.’s 2011 World Cup stars in action close-up. Plus, it was an excellent opportunity to catch a WPS game in-person.

I was incredibly impressed by what I saw on the pitch. magicJack started the game in control and played extremely well as a team, linking up in midfield and feeding through passes to its forwards to push for a goal. Particularly impressive for magicJack were Abby Wambach and Lindsay Tarpley. Wambach played, for the most part, down the middle of the pitch, while Tarpley created several superb crosses after running down the right wing. Despite having most of the possession in the first half, magicJack didn’t create most of its chances until later in the first half. Boston Breakers goalkeeper Alyssa Naeher was kept busy, often coming out of her goal to clear the ball from advancing forwards or to collect the ball safely in her arms.

But when magicJack did create its flurry of chances near the latter part of the first half, it seemed that a goal was inevitable. During the first best opportunity, Boston’s Naeher was up to the challenge. She made an incredible diving save from a header and managed to tip the ball against the post. Then magicJack struck a thunderous shot that hit the crossbar and bounced away. But finally magicJack broke the deadlock in the 26th minute when Ella Masar was in front of goal and tapped the ball into the corner of the net to make it 1-0 to the home team.

The second half was a different game with Boston Breakers playing a more direct game, which put magicJack under a lot of pressure. But the Florida team held on to its lead and ended the game victors thanks to Masar’s solitary goal.

As far as the action on display, it was of the highest quality. The aforementioned Wambach, Tarpley, Naeher and Masar all were impressive. The game also featured international stars Shannon Boxx, Alex Scott, Leslie Osborne, Kelly Smith and Becky Sauerbrunn.

magicJack’s next game at Florida Atlantic University is Sunday, May 1 against Philadelphia Independence at 4pm ET. The Philadelphia side features four USWNT players: Amy Rodriguez, Nicole Barnhart, Lori Lindsey and Megan Rapinoe.

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  1. Alan

    April 28, 2011 at 12:13 pm

    Its unfortunate for me that all of the teams right now are on the east coast. Maybe it is for the best to focus on one side of the US for now. I looked forward to attending an FC Gold Pride game when I moved to California only to find that they folded. Maybe one day soon there will be some west coast teams.

  2. pasoccerdad

    April 28, 2011 at 11:10 am

    Not having a basic website is not acceptable in this day and age
    As far as the Press…. any publicity is good publicity… give Hope all the rope she needs to talk smack on twitter and get people talking about the WPS

  3. Rick Presser

    April 27, 2011 at 10:00 am

    And by this time next month, the legend will be that there are 8,000 people there.

  4. Rick Presser

    April 27, 2011 at 9:58 am

    “If we had more people like the Gaffer,we might end up seeing 5,000 people at a game this year.”

    You have zero idea what sells tickets in 2011 in America. Obviously. The “whoever shows up, shows up” approach will give you more of the same, more of the same.

  5. Dan Borislow

    April 27, 2011 at 12:37 am

    There was a lot more people than 1,200 and what they saw was a terrific game,with players like Abby and Rampone showing our Youth and their parents what it takes to play at the next level.I thought the fans loved the game and the atmosphere was awesome.The fans were cheering for both sides,they were just so happy to see great soccer.As far as running the team and attendance,we need to get a feel of how this will work.If we would have much more people,it could have been problematic.Media and advertising for the first few games would have been a money losing proposition.We would not get our investment back.Now that we have a feel for things and how many the stadium can hold,we will advertise for the second part of the season.As far as talking to reporters,whats the point when 90% just want to bash the league.After I learn who wants to do the right thing for our team and south Florida,we will open up our players and coaches for interviews to reporters with a positive attitude.If we had more people like the Gaffer,we might end up seeing 5,000 people at a game this year.Did anybody post who saw the game and say it was nothing less than awesome to watch.The fans were louder than a packed dolphins game the whole night.Long Live women’s soccer.Thanks for supporting this exciting,talent packed team.

    • Uncle Ed

      April 27, 2011 at 4:48 am

      Great to see Dan Borislow reply to this post.
      I would love to see a double header with the Strikers at Lockhart. I think both teams would benefit from cooperating for the greater good of soccer in our area.
      Expect to see the Miami Ultras at the next game this weekend (As well as the rest of the South Florida United supporters groups). We all want magicJack to succeed.

    • Beau Dure

      April 27, 2011 at 9:34 am

      I think I can clarify a couple of things:

      First, it stands to reason that the team wouldn’t do a big advertising blowout for the first game. For one thing, we know the stadium capacity will be greater in future games. But that’s very different than the basics of dealing with the media.

      Second, I’d be very curious to see who qualifies as “bashing the league” or not having a “positive attitude.” I’ve been searching diligently for months, and I’ve found very little written about WPS or the team at all.

      I can vouch for the South Florida reporters. Jeff Rusnak is a pro who has been covering soccer a long time. I know less about Hal Habib, but what I know is positive. Farther down the coast, Michelle Kaufman and I covered the U.S. team in the Olympics in 2008, and I don’t think anyone would accuse of her of having a negative attitude.

      Outside South Florida, you have people like me, Jeff Kassouf, Jacqueline Purdy and Jenna Pel. Covering women’s soccer is a labor of love for all of us. I can assure you no one’s getting rich. And I can tell you I wrote far more about women’s soccer than any editor ever dreamed of requesting, even to the point of checking in several times with the Washington Freedom when they were in between leagues in the mid-2000s.

      Generally, if someone’s trying to get in touch with Abby Wambach, that person isn’t trying to “bash” the league. If anything, that person is trying to move the focus from the business side of women’s soccer to the playing field. The bashers are usually the people who DON’T ask questions.

      Third, there’s a difference between hiring someone as a PR rep and simply responding to legitimate media inquiries. Perhaps, as I’ve said above, we may find WPS teams can operate just fine without someone whose primary job is putting out press releases, updating a site, working with the media and making sure players and coaches are available for interviews.

      It’s not my place to say whether the current magicJack approach, including an active shield between players and the media, is *wrong*. But it’s certainly unprecedented. Most leagues fine coaches and players who don’t make themselves available. Even the UFC, which had made some loudly debated credentialing decisions, usually doesn’t keep fighters away from reporters.

      It’s fair to say the soccer community has been concerned about this approach. As soccer has grown in the last 18 years, most of its custodians have kept an open door and actively reached out to fans through the media. When I asked Brandi Chastain about the magicJack approach, she was incredulous that, after years of wanting people to take an interest, anyone in women’s soccer wouldn’t answer questions.

      Sure, reporters have a watchdog role. When something like the St. Louis situation pops up, it’s our duty to ask (on behalf of the fans) what steps the league has taken to ensure that it won’t happen again. (The answer, for those reading who might not know: Team are required to put a certain amount of operating costs on the table up front.) When a record low attendance is reported and WPS sponsors don’t have signboards at the game, those are things we need to ask about. Doesn’t mean we’re “bashing” — hopefully, there’s a legitimate answer.

      Ultimately, of course, it’s not about the media. It’s about players and fans. And the fans want to know what’s going on with the players. That means watching the games. It means seeing highlights. It means reading features. (In some cases, the team or league may do an end run around the media and create such features itself — new media tools open a whole world of possibilities.) Right now, they can’t do that.

      • mskenny

        April 27, 2011 at 1:22 pm

        The one media person who does seem to go out of his way to slam WPS is Goff of the Washington Post. I stopped reading his work on the Post and unfollowed him because I was tired of it. The other well-known soccer writers like Ives, Dell’Apa, McCarthy, etc just ignore women’s soccer.

        You are right about the lack of responsiveness to writers being a problem for the league. The coach and players need to be made available to those who are willing to spend the time doing real reporting on the league such as you, Jenna, Jeff, etc. MagicJack should also pay attention to the other rules about signage and the size of the field. If you want to be part of the league, be part of the league and follow the rules.

  6. The Gaffer

    April 26, 2011 at 7:28 pm

    Lots of pessimism and negativity regarding the women’s team. For someone who has lived in South Florida for over 25 years, I’m glad to have a team here. Yes, there’s a lot of work to be done. But I’m hoping that magicJack gets more organized and more people get a chance to watch the team play.

    The Gaffer

    • Alan

      April 26, 2011 at 8:23 pm

      I for one think this was a great article. I for one will be checking this league out Sunday night.

    • Beau Dure

      April 26, 2011 at 8:43 pm

      But Gaffer, it’s “negativity” with a reason. In fact, I’d be more inclined to call it “skepticism.” Plenty of people in the soccer community, from reporters to executives, are concerned about the team’s unique approach to things.

      Such as:

      1. Playing no preseason games (at least, none that we know of). Among other things, that meant Boston couldn’t scout the team.

      2. Having the owner sit on the bench and drawing enough attention that the ref had to intervene.

      3. Playing without signboards for WPS and local sponsors.

      4. Keeping the team off-limits from the media for weeks before the team’s debut and keeping the coach from the media after the game.

      5. Firing everyone who knew anything about running a soccer team and hiring no staff other than a general manager who had never worked in a team office.

      Those are just a few of magicJack’s idiosyncrasies.

      Now *maybe* there’s a method to all this. Maybe we’ll find that media outreach (old and new) is overrated. Maybe we’ll find that teams and fans learn to live without video. Maybe we’ll find that fans learn to live without seats. Maybe you really can run a professional women’s team the same way you run a U14 team and make it work.

      But the skepticism stems from the fact that we don’t know any other team that operates this way at the college, pro or elite amateur (NPSL, WPSL, PDL, W-League) level.

      And then there’s a fair amount of resentment from people who want to follow women’s soccer but have just seen several top U.S. players disappear into a virtual black hole where we can’t see them play or read anything about them.

      I don’t think anyone — even those of us in the D.C. area who just parted with 10 years of history — would begrudge South Florida a successful team. I’m just not sure anyone wants to see “success” attained or defined in quite the way magicJack is going about it right now.

      • The Gaffer

        April 27, 2011 at 12:29 pm

        Hi Beau, thanks for the comment but the “negativity” and “pessimism” wasn’t aimed at you. It was aimed at some of the readers who commented above who are criticizing the women’s game when they’ve probably never watched a WPS game before.

        The Gaffer

      • StarCityFan

        April 27, 2011 at 12:47 pm

        You can add:

        6. Playing on a field narrower than WPS standards without bothering to get an exemption or even to warn the opposing team.

  7. Alan

    April 26, 2011 at 3:08 pm

    Man, so much pessimism. Isn’t it their first game? I wish people supported our leagues in this country instead of tearing them down. I wish these women the best and I hope the WPS gets better. I think that they do put on a good product from what I have seen. If there were games in my area, I’d go check them out.

    • Beau Dure

      April 26, 2011 at 3:13 pm

      Criticizing an organization isn’t tearing it down. This isn’t one of those MLS discussions in which there’s nothing the league can do to appease the Eurosnobs. This is a discussion among people who’ve followed the women’s game a while (I covered the Freedom when they weren’t even in a league) and have a few questions about whether things can work the way they’re organized in South Florida.

      • Alan

        April 26, 2011 at 3:18 pm

        I agree, and I wasn’t referring to you specifically. I thought you said some very intelligent and thought-provoking stuff. So, my apologies if you took it as a jab at you. It wasn’t. Criticism is not a bad thing if you care about the product and are a fan, which you obviously are. You sound like you have some real insight into the women’s game and soccer in general, and I appreciate reading it.

        • Beau Dure

          April 26, 2011 at 3:27 pm

          I didn’t take it personally, and thanks for the compliment.

          It’s just a strange, strange situation in South Florida. I’ve really enjoyed WPS over the past two seasons, and I’m wondering what the league’s next step should be.

          • jim

            April 26, 2011 at 4:10 pm

            it works if his products sell on fox and the web cast, not 3000 in the stands. even 30k fans over 10 games is only 300k in revenues plus a sponsors. so maybe the team takes in 500k. it still takes 2M or so to run any wps team. you better have a lose leader business model or you fold. his business model first, than the fans. that’s how it works and that is how it will be successful in the end.

  8. VaSoccerNews

    April 26, 2011 at 8:42 am

    Not exactly a professional product bieng sold to the fans by magicJack or WPS. Seriously, what professional team in ANY sport has no website, recycled uniforms, no press releases, and has it’s fans sitting on the grass as if they came to see their kids play at a local soccer tournament?

    What a shame, a joke, and a clear sign that the WPS does not get it.

    • Beau Dure

      April 26, 2011 at 9:23 am

      I don’t think WPS is happy about the situation in the least. But they don’t seem able to control what’s going on. The league “office” is a skeleton crew of people.

    • pasoccerdad

      April 26, 2011 at 1:40 pm

      Until they took the field, no one knew if they even really were a team…. or just a marketing gimmick.

      Seriosly, there is no standard to what he is held to, unless the other owners want to press him on it. If he chooses to roll along and lose 2-3 million and write it off as his advertisement budget, so be it. Least he could have done was become a league sponsor like Sahlen… why are we seeing Jack commercials during WPS games on Fox?

      • jim

        April 26, 2011 at 2:24 pm

        you realize the marketing channel will be different for sahlen and magicjack, as far as how they get their products and services to people. sahlen meat products are more designed for distribution into other teams’ markets like delis in rochester or grocers in nj where as magicjack in its’ nature is a info-commercial type product. it’s awareness and distribution comes via the commercials vs a logo on a web site which just gets 30-40k unique visitors a mth. it took the mls 10 yrs and 2 billionaires are it is still a poor man’s 2nd class product in the usa sports markets. wps is in its’ 3rd adn still trying to find the correct type of owners, and so far has a DAMN good product which is on the field even better than the mls on some weekends.

        • Fan

          April 30, 2011 at 5:52 am

          Hey, I love women’s soccer, and Gold Pride last year was sensational. WUSA in its final season was a great product.

          But no need to dump on MLS, which has improved its product immensely and plays a decent brand of soccer. Not EPL or La Liga or Bundesliga perhaps, but a good level — better than WPS.

          Relatively speaking, perhaps not. WPS certainly would be among the best teams (along with several in Europe), but head-to-head WPS can not contend with MLS.

    • The Gaffer

      April 26, 2011 at 7:24 pm

      I don’t think anyone complained about sitting on the grass on a beautiful spring evening last Sunday. Additional bleachers are supposed to be added this weekend for Sunday’s game against Philadelphia.

      The Gaffer

  9. DanB

    April 25, 2011 at 7:05 pm

    I wish i was a billionaire i would do anything and everything to keep this league alive. I really feel for the Ladies who work their buts off to try to make this league special. I really like Alex Morgan as player i think she is the right type of role model for young girls. I was watching some Highlight film of the women soccer team at Texas A&M and i am really hoping that those girls get to show what they got in the WPS.
    If the WPS survives here are some Aggies to watch out for.
    #9 Merritt Mathias
    #10 Beth West
    #12 Nora Skelton
    #7 Rachel Shipley
    #16 Raven Tatum
    These 5 I think have a lot of Potential in the WPS. Plus they are not hard on the eyes.

  10. DaveC

    April 25, 2011 at 2:05 pm

    “magicJack” – worst team name ever! I hate any entity that deliberately spells it’s trademark name with a lower-case first letter.

    • hmmm

      April 25, 2011 at 10:31 pm

      Like adidas?

  11. alaboston

    April 24, 2011 at 11:58 pm

    sorry to be “that guy” but is the team named after the phone system that you can buy at Radio Shack?

    • mon

      April 25, 2011 at 6:44 pm


  12. F19

    April 24, 2011 at 10:54 pm

    1,200 is impressive considering the total lack of promotion by the team, the joke name if you have heard of the team, and the less than ideal facility. A bunch of the Strikers supporters would have gone to the match had there not been a Strikers game on at the same time(a road match in ATL which a group of us were at). Next week a group of the hardcore soccer supporters will probably make the trip up to support the Boca WPS team.

    If they upgrade to a proper name(something like Magic City SC would work, Magic City is nearby Miami’s nickname, that way Borislaw gets his promotion in there and the team is not a joke), and perhaps move to a proper venue(there are plenty in the area: Lockhart, CBRP Cricket Stadium, even FTL Baseball Stadium which is the Strikers training ground), they just might have a chance.

    • Kel

      April 25, 2011 at 10:42 pm

      How is “Magic City” like “magicjack”? The stupid name change was to promote his crappy product. Although if no one knows about your team, how does that promote you product? He is not going to change his name. Otherwise they would have kept their great name. The Washington Freedom!

      They don’t want to move to a proper venue. $$$$$$$$$.

  13. GED

    April 24, 2011 at 4:52 pm

    Sadly, it seems that women are not interested in watching women play soccer. I know of women who played at the highest levels of soccer just last season, but have little passion to watch the game as a spectator. If not former players, then who having even less interest or past commitment to the game will become enthusiastic fans? Who really wants to watch foreign women players other than a few exceptions. Who wants to watch a 3 substitution game while the standout player from their former club sits on the bench for 90 minutes. More substitutions means more pace and scoring for the 90 minutes of play rather then saving your energy to hold up for 90 minutes. The game would be better attended if it followed college rules of play and featured mostly US star players. I’m not interested in watching the foreign players and no one I’ve spoken with is either. (exceptions noted above) I hope the WPS makes it, but I’m not optimistic. By the way, every youth soccer player that is discounted brings 1-2 full paying parents. The adults shown in the article’s picture seemed to be the right age to be the parents of the youth players watching. Hard to tell how many serious committed fans are in that 1200. number.

    • Dave C

      April 26, 2011 at 11:41 am

      The sad fact is (and I know this is going to sound sexist, but it’s true), that even at the highest levels, I don’t think women’s soccer is good enough to support a fully professional league based on ticket sales and TV revenue alone. Perhaps if you have a generous benefactor willing to support the whole thing at no profit, but other wise, no chance.

      • The Gaffer

        April 26, 2011 at 6:46 pm

        Dave, I’d argue that women’s soccer is very entertaining to watch. In my opinion the one magicJack game was a better display of soccer than the Strikers opening game I saw.

        The Gaffer

  14. Beau Dure

    April 24, 2011 at 1:24 pm

    I’m somewhere in between these two points of view.

    Borislow has made media/PR his last priority. That’s not an outlandish idea. Most sports teams/leagues have a big boom and then a fade from which it can be difficult to recover. It’ll be interesting to see if he can build up from zero. And he decided to invest instead in keeping the players happy in nice condos — surely a big change from living in host families’ in-law suites in the D.C. suburbs.

    On the other hand, he has no one in the organization who knows how to run a sports team. He has no front office staff. His GM just finished her playing career, and she has always struck me as an introvert. (Nice and smart, yes, but not the U.S. player most eager to engage with the media or anyone else outside the team.) And instead of taking help from the league in getting things set up properly, he’s fighting them over operational costs and declining to participate in the very basics of league management. (Things such as, say, sending out a press release on anything from your first game to your final roster. Or making your coach available to the media. Or participating in league calls.)

    To some extent, it’s simply a different philosophy, and maybe there’s no harm done. Jeff Rusnak is a pro, and he’ll go out there and cover the team even if they do absolutely nothing to help him. (I didn’t see anyone else covering it. Miami is farther away, but you’d think they would write something beyond Michelle Kaufman’s initial “WPS team moves to Florida” story. Palm Beach had one story a while back as well.)

    But to another extent, he’s alienating a lot of people in the soccer community. And his business model might not be doomed to fail, but it’s doomed to lose an awful lot of money in Year 1. Perhaps he views it as a loss leader for his business, and I simply don’t know enough about that area of technology to know how magicJack will fare in its current legal proceedings or fare in the long-term with so many other ways (many free) of making “phone calls.”

    And the South Florida market, frankly, has a lot of overcome. Miami FC had a big-time roster and huge dreams once upon a time. Instead, it has taken a few years and a major rebranding to get where that club is today. Will Borislow have the patience to figure it out — or at least hire a couple of people who can?

    • jim

      April 24, 2011 at 1:56 pm

      come on. this was a last minute deal to put this club together or the league wouldnt even be around. i agree he doesnt seem as organized as sahlen wny. condos for players is less than kelly smith’s 90k salary for 7mths. you would get a 2bd condo for 600 a month x 12 x 7mth for players in FL depressed real estate market. do the math. the univ will have up to 3000 seating. skyblue only had 2900 for their home game. didnt he have people behind the lines on grass for this game, so i’m guessing they can go up to 3500 when all is in place. 1200 isnt bad for no advertising. i think like sahlen this isnt a money making venture for magicjack but a walking billboard, advertisement for his company, and a write off. i don’t they spend 3M this season. it’s more like 1.7-2M. i think fitz says that’s the cost for teams right now with cuts over the last 2 yrs. the league doesnt have an office now. league president works from home. fitz is his own GM. sahlen runs his club from his meat packing company. they have all cut but they are still putting a GREAT product on the field. some wps games are better than watching 2nd rate mls games since you have the best women in the world playing in the wps, and mls has 2nd and 3rd rate players vs Series A.

      • Kel

        April 25, 2011 at 10:38 pm

        What good is having the best women’s players in the world when the league they play in is a huge dud? Who can even watch these games? Almost none are televised. With all those 2nd and 3rd rate players, MLS at least is not going to fold next year. So they are doing something right. MLS will be around 10 years from now. WPS will be just another sorry footnote.

        • The Gaffer

          April 26, 2011 at 7:20 pm

          Kel, WPS is very entertaining. They’re televised every Sunday night on Fox Soccer Channel. These are not second or third rate players. Many of them are World Cup stars.

          Let’s hope both MLS and WPS are around in 10 years from now.

          The Gaffer

          • StarCityFan

            April 27, 2011 at 12:45 pm

            I think he was referring to MLS with the second- and third-rate players.

  15. Beau Dure

    April 24, 2011 at 8:58 am

    The league gave official attendance on Twitter last night: 1,224, a league record low by several hundred. Jeff Rusnak said some of the bleachers were actually taken away so FAU’s football team could use them for their spring game.

    I don’t doubt that the quality of play was outstanding. That’s a terrific team magicJack has put together, and the Breakers can bring it as well. Just shocking that they’ve put all this together and have taken such an indifferent approach to making sure anyone can actually see it.

    • The Gaffer

      April 24, 2011 at 9:14 am

      Thanks Beau. I missed the tweet about the official attendance. But it sure seemed more! Still, even at 1,200, that was an impressive crowd and positive news that the crowd size will grow once that start letting people know in South Florida that the team even exists.

      The Gaffer

      • Dave

        April 24, 2011 at 11:51 am

        1,200 isn’t impressive. It’s actually quite sad when you also add in many of those tickets were comps given to local girls teams and Borislow’s own youth teams. The WPS draws about 3,500 and needs about 5,000 to survive. So magicjack is way under that.

        With no other source of income, magicjack can only take profit from ticket sales. The few tickets they actually do sell are dirt cheap which means they have almost no gate receipt. It costs way more to actually play the stupid games. He is even housing all the girls in condos which is not cheap. They are expected to take a tremendous loss even by WPS standards. Probably 3 million or more. They’ll be gone next year even if the WPS manages to survive. And not many see the WPS surviving.

        Starting with the ridiculous “magicJack” name, this is one of the weirdest soccer teams in history. They run it like a clandestine government opertation. They have no website as of this moment and no real FO staff. There have done no advertising in Florida and no one even knew what the team looked like until they took the pitch. No players even promote the silly team. As early as a couple months ago, they were still going to play games in both Washington and Florida. Their owner/GM/real coach, Dan Borislow, can charitably be called eccentric. Basically the whole operation is as incompetent as it gets.

        Sorry Gaffer, but there will be no crowd growth. How exactly will the crowd size grow when the FAU Soccer Field only holds around 1,200 even before the football team takes bleachers for their practices? This is the stadium Borislaw wanted. Plus the team doesn’t advertise so very few know they exist. Sadly, the local girl youth leagues were the ones left to do magicjack’s dirty work with promotion. And they are not going to bother for long.

        I would be very surprised if magicJack made the year. Their owner was already complaining about the cost of running WPS games before the season. This team was doomed to fold from the start.

        • The Gaffer

          April 24, 2011 at 12:47 pm

          Dave, the 1,200 number is impressive when you consider that little to no promotion was done. Yes there were some girls teams there but I’m not aware of any comp tickets being given to them (although I wouldn’t be surprised if this had been done). But I saw a ton of adults there and soccer fans of all ages who didn’t seem to be connected with youth teams.

          Yes, 1,200 is not enough to survive. But they have to start somewhere and that number is impressive given that most soccer fans in South Florida don’t know the team even exists. The bleachers are supposed to be expanded by the next game to accomodate 3,000 people. And if the crowds continue to increase, they can look at other options.

          Even if magicJack don’t spend money on advertising, the attendances will grow through word of mouth. It’s a great venue for games. Youth and women’s recreational soccer is big in South Florida and these folks will come week-in week-out to watch the games.

          Sorry Dave, but you’re too pessimistic. Yes, the team faces an uphill battle. But I’m not going to write them off as “doomed to fold from the start” until they’re at least given a chance.

          The Gaffer

          • Kel

            April 25, 2011 at 10:48 pm

            “Even if magicJack don’t spend money on advertising, the attendances will grow through word of mouth.”

            That’s what Miami FC said and they still drew about 1,200. If magicjack continues to alienate the local community, or doesn’t promote, than no one is going to bother to go to these game. Relying on word of mouth is death to any sports team.

            The team is going to lose tons of money and now this guy might be hurting in his real business. The soccer team will be the first thing cut. Got to kick those girls out of the condos.

        • tlas

          April 24, 2011 at 5:01 pm

          If I didn’t know any better, I would have thought that they were named after a vibrator. Oops! Sorry I had to go there.

          • The Gaffer

            April 26, 2011 at 7:18 pm


            I agree. Word of mouth is not going to be as good as advertising or PR. But right now, it has to start somewhere.

            The Gaffer

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