Reporter John Ourand, a two-decade veteran of Sports Business Journal and the leading sports TV industry insider in the United States, suggests that Apple TV's MLS viewership for the 2024 final was as low as 65,000 viewers on MLS Season Pass. Ourand, who now writes for the sports industry newsletter Puck, added that the game […]

In 2013, during an interview with journalists, MLS Commissioner Don Garber declared there was too much soccer on television. At that time, Garber said, “You’ve got Mexican soccer. You’ve got Major League Soccer. There’s way too much soccer on television. I think all of us got to figure out a way to narrow that window […]

CBS hosted a triple-header of soccer coverage on its broadcast TV channel on Saturday, Aug. 24. That included back-to-back-to-back coverage of a Serie A game before a pair of National Women's Soccer League contests. The combined viewership for the three games on the CBS TV channel was 1.118 million. Breaking that figure down, 360,000 people […]

The first-ever Serie A game on the CBS network was a historic occasion for the American broadcast channel to celebrate its viewership of the Italian top flight. Saturday's contest between newly promoted Parma and Italian giant AC Milan averaged an audience of 360,000 on the CBS network. CBS loaded a major amount of promotion and […]

What a difference a year makes. Last summer, Lionel Messi's debut against Cruz Azul drew 1.75 million viewers on Univision. That was followed up by 1.45 million, who watched Inter Miami win the Leagues Cup Final on TUDN. Fast forward to the summer of 2024, and Leagues Cup viewership has been a major disappointment. To […]

Saturday's Gold Medal triumph for the USA Women's National Team was a hit for viewership on NBC. With Mallory Swanson scoring the game-winning goal just before the hour mark against Brazil, American supporters watched the USWNT claim their first Gold Medal since the 2012 London Games. Still, the audience for that game may have surprised […]

FOX had coverage of both the Euro 2024 and Copa America Final on Sunday, and the viewership for both games was strong. The first of those two games was Spain against England. The Spanish defeated the Three Lions of England after an 88th-minute goal from Mikel Oyarzabal. That evening, Argentina defeated Colombia in extra time […]

The BBC viewership of England advancing past Euro 2024 quarterfinal rival Switzerland was massive on Saturday. The Three Lions required penalties to defeat the Swiss after falling behind in the second half. However, a perfect five-for-five performance from the spot ensured another trip to the semifinals for England. It is the first time England has […]

Soccer teams in the US are growing increasingly popular as the sport continues to expand. But who are the most popular soccer teams on US television? Now, there is a list of the top 100 teams that have the most fans based on their viewership on TV and streaming. The Mexican and English top flights […]

CONMEBOL's Copa América is arguably the second-biggest international soccer tournament in the world, after only the FIFA World Cup. With some of the best teams and players on Earth taking part, it's easy to see why the competition has such prestige. But how many fans watch Copa America every four years? Soccer fans flock to […]

The USWNT TV ratings in 2023 were the best since 2019. In 2023, the USWNT's TV ratings averaged 1,560,929 viewers per game for 14 games where viewing figures were available. That is a whopping 330% increase over 2022's average of 362,692 viewers per game. Here are the TV ratings for the USWNT games in 2023. […]

TV viewership numbers for the US Men's National Team during 2023 are the lowest since 2018. Based on research and analysis compiled by World Soccer Talk, viewership in 2023 dropped 69% from 4,267,063 viewers per game in 2022. The average audience for the men's national team was 1,324,833 viewers per game in 2023. That is […]

Saturday's NWSL final wasn't just something for winners Gotham FC to celebrate. CBS Sports had a fine night as well, with an average of 817,000 viewers watching the NWSL Championship on the CBS network and Paramount+. This makes the game only the second NWSL match to surpass 800,000 viewers – last season's title game which […]

Wednesday night's Women's World Cup game between USA and Netherlands scored an impressive viewing number. More than 7.9 million people watched the game across FOX and Telemundo. On FOX, specifically, the viewing audience was 6.429 million. While FOX Sports have the English-language rights, Telemundo Deportes are the exclusive Spanish-language rights holders. Telemundo scored 1.51 million. […]

The Women's World Cup certainly has many people that watch every four years. By most accounts, that number continues to grow each time. Continued investment in the women's game benefitted the United States and its audiences. With more on-field success for the USWNT, more Americans tuned in. We are now seeing the same trend in […]