Birmingham City has announced that they have agreed to a contract extension with Nike and Undefeated. The American sportswear company has been supplying kits to the club ever since the summer of 2020. The Blues were in the second-tiered Championship at the time. Nike's deal was scheduled to expire ahead of the current campaign. While […]

Chelsea, one of the most marketable clubs in the world, has entered the 2024-25 season in an unusual position. Despite securing a new sleeve partnership with live entertainment platform Fever, the club finds itself without a front-of-shirt sponsor for the second consecutive year. This absence of a principal partner comes at a time when Chelsea […]

The transfer rumor surrounding Barcelona's interest in Nico Williams has reached fever pitch. Now, it seems certain that the young winger will don the Blaugrana jersey next season. Williams has had a spectacular summer, playing a leading role in Spain's victory at Euro 2024. He scored a decisive goal in the final against England. Now, […]

After a lengthy court case against Nike, Barcelona have found themselves on the losing side. In the bustling world of soccer, financial management is as crucial as on-field performance. This reality is all too familiar to Barcelona, currently entangled in a complex financial struggle with their long-time kit manufacturer, Nike. Amidst speculation about signing new […]

Jordan Brand had planned to branch out into the soccer market by teaming up with a Premier League team. This decision has been part of the brand's strategy to expand upon their fruitful partnership with Paris Saint-Germain. In a highly publicized and critically acclaimed agreement that began in 2018, PSG have been the only soccer […]

At the conclusion of the 2024–25 season, Paris Saint-Germain and Jordan may split ways, according to a French newspaper. Despite PSG's lackluster performance in their quest for European glory, their commercial influence has expanded substantially off the field. Approximately 50,000 shirts were sold annually prior to their acquisition by Qatar Sports Investments (QSI) in 2011. […]

Castore, the producer of the 2023/24 Aston Villa wet-look shirts, plan to provide the club with numerous options to address the problem. Although the issue is most apparent on Aston Villa's home jerseys, which get noticeably darker throughout games, players have complained that the white away kit is just as bad. Due to its inability […]

News has arrived confirming that Aston Villa will be leaving their jersey manufacturer Castore early due to unsatisfactory quality. Many Villa players, including from the women’s team, have voiced their displeasure with the 2023-24 kits. The players have explained how hot and sticky they become under constant humidity. Castore, however, will continue to provide the […]

Aston Villa is exploring short-term alternatives to current jersey provider Castore to end its agreement with the latter. The men's and women's teams voiced displeasure with the jerseys. The men's squad attributes the kits to some early-season struggles. Villa's male players expressed dissatisfaction after having worn the shirts in 10 matches throughout the current season. […]

As part of their sponsorship agreement, Barca and Spotify will once again swap out the Spotify logo. In its place will be the logo of a famous band. The Rolling Stones will join last season's guests, Drake and Rosala, on the front of the Blaugrana jerseys. RAC1 says Xavi’s side will wear the unique design […]

Chelsea are looking to replace Three with a new front-of-shirt jersey sponsor and is in talks with Riyadh Air about a possible deal. The Blues' partnership with the telecommunications firm Three ended in the summer. Since the Blues' efforts to replace them have been met with legal challenges from the Premier League, they have been […]

Saudi Arabia is on the sponsorship board for the upcoming Women's World Cup in Australia and New Zealand. The country's tourism board, Visit Saudi, is a sponsor for the tournament, says David Ornstein of The Athletic. Note that this is not tied to FIFA's official sponsors. Those sponsors, such as Coca-Cola or Adidas are long-term […]

When did it come to this? As I watch Bolton's Reebok Hunt slide tackle Liverpool's Xabi Carlsberg at Carlsberg Lite Stadium in Liverpool on an overcast Saturday in April, I am filled with an unbearable nostalgia for the past. As Fly Emirates Bennett holds the red card aloft in Hunt's face who begins his long […]