
<p>Apple TV+ saw no subscriber growth in Q1 2023, according to industry research. Instead, the paid-subscription service dipped in its overall market share compared to other American streaming services. Overall, Apple TV+ ranks seventh when it comes to market share in the streaming industry in the United States. </p>



<p>A study from <a href="https://www.justwatch.com/" target="_blank" rel="noreferrer noopener">JustWatch</a> showed that <a href="https://tv.apple.com/channel/tvs.sbd.4000?at=1010l35s4" target="_blank" rel="noreferrer noopener">Apple TV+</a> accounts for 6% of the streaming market. However, this is the same metric JustWatch found for the same time frame in 2022. Meanwhile, <a href="https://9to5mac.com/2023/03/23/apple-tv-global-market-share-shrinks/" target="_blank" rel="noreferrer noopener">Paramount+ jumped Apple TV+</a> in the overall rankings. <a href="https://paramountplus.qflm.net/c/330866/1007330/3065" target="_blank" rel="noreferrer noopener">Paramount+</a>, the paid-streaming platform from CBS, went from a market share of 4% to 7%. It now ranks sixth in the streaming ranks.</p>



<p>There is a case to be made over Paramount+’s soccer coverage playing a role in its growth. The service is now one of the homes of <a href="https://worldsoccertalk.com/golazo-network-first-impressions-including-morning-footy-show-20230411-WST-427854.html">CBS Sports Golazo Network</a>, the 24/7 soccer streaming channel in the United States. It also has coverage of Serie A and the UEFA Champions League, among others. </p>



<p>Particularly concerning for Apple, though, is the fact that it had a busy Q1. Not only did the third, and potentially final, season of <em>Ted Lasso</em> begin in March. MLS Season Pass debuted on Apple’s platform in February. Granted, Apple TV+ and MLS Season Pass are <em>different </em>entities. You do not need Apple TV+ to stream Major League Soccer. However, there are select games available on Apple TV+, and the <a href="https://worldsoccertalk.com/news/mls-360-available-to-all-apple-tv-subscribers-20230303-WST-422121.html">MLS 360 whiparound show</a> is available for Apple TV+ subscribers.</p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<div class="ck-youtube"><iframe loading="lazy" title="MLS SEASON PASS: All the details 🏆" width="500" height="281" src="https://www.youtube.com/embed/yArO2_WJA8w?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen=""></iframe></div>
</div></figure>



<h2>Apple TV+ subscriber share compared to other streaming services</h2>



<p>This is not soccer-specific. The study pulls in any market share for entertainment. Therefore, the top seven streaming services in terms of market share are noticeably not sports-related.</p>



<ol><li>Amazon Prime Video (21%)</li><li>Netflix (20%)</li><li>Disney+ (15%)</li><li>HBO Max (14%)</li><li>Hulu (11%)</li><li>Paramount+ (7%)</li><li>Apple TV+ (6%)</li><li>Others (6%)</li></ol>



<p>If Apple does grow concerned with its subscriber count, there are rumblings that there is an opt-clause if the tech giant wants to <a href="https://worldsoccertalk.com/apple-may-have-out-clause-if-mls-season-pass-doesnt-succeed-20230304-WST-422177.html">drop the expensive MLS Season Pass</a> and Major League Soccer streaming rights. </p>



<p><em>PHOTO: IMAGO / agefotostock</em></p>


The subscriber market share for Apple TV+ saw no growth between the first quarter of 2023, despite new additions on the platform.

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Apple TV+ sees no growth in Q1 subscriber numbers