Now that the relaunched FoxSoccer.tv worked so flawlessly for its biggest match yet, this past Sunday’s Manchester United against Liverpool encounter, I have to wonder what is the future for this platform.
Many readers have already exclaimed how they’ve dumped Fox Soccer Plus in favor of FoxSoccer.tv because of its more complete coverage of the Premier League as well as the ease of use. But why not take it one step further? What if all of Fox Soccer Channel’s Premier League games were also on FoxSoccer.tv?
Take a moment to let that thought sit in. With the anticipation that Fox will soon release an iPhone app for FoxSoccer.tv, the FoxSoccer.tv will truly be portable for many soccer fans in the United States. As our viewing habits are shifting, more of us are watching not only our games, but also our movies, video clips, TV programs and more online. Sure, few things beat the comfort of sitting in your own living room on your favorite chair or couch, but you can always plug your computer into your TV to watch the games there too.
If FoxSoccer.tv had all of the Premier League games from Fox Soccer Plus and Fox Soccer Channel as well as the other games, as it does now, I would imagine that some of us would seriously consider dumping both Fox Soccer Channel and Fox Soccer Plus and keeping FoxSoccer.tv as our main provider of soccer entertainment. FoxSoccer.tv already shows other leagues too such as the Champions League, Championship and Ligue Un.
Right now, though, the economics wouldn’t make Fox even consider cannibalizing its flagship network to aid its online efforts. The perfect marriage right now for the channel is different revenue streams. Companies advertising on Fox Soccer Channel and Fox Soccer Plus. Customers subscribing to content on FoxSoccer.tv. And leagues paying the network to show its games (such as USL). But at some point in the future, that will change especially when the online side of the business can show how much money it can generate by going directly to the consumer. Never mind the fact that Fox Soccer Plus and Fox Soccer Channel in HD is not available for many cable providers. Going online makes distribution issues a thing of the past.
What do you think? How soon into the future (how many years) do you think it’ll take before we can watch all of Fox’s Premier League games online via FoxSoccer.tv, no matter whether they’re shown on Fox Soccer Channel or Fox Soccer Plus? Make your prediction in the comments section below.
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