Of course, this is all about money. The Premier League feels it needs to protect its rights and keep its current rights holders content. Having highlights of Premiership football matches on YouTube is illegal, and the Premier League wants to do everything it can to control the content so it can make huge amounts of additional revenue in the future.
However, there are two schools of thought regarding videos on YouTube. Do you protect your rights and sue as Viacom also did? Or do you promote the distribution of the content on YouTube thinking that it does more good than harm?
In contrast, instead of suing YouTube, many leagues such as the National Hockey League, National Basketball Association and teams such as the Premier League’s own Chelsea, have embraced YouTube and created their own channels on the web site.
On the pitch, the Premier League is ahead of the other leagues, but off the pitch and in the world of the Internet, the league is clueless.
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