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Chelsea Announces Groundbreaking Deal with YouTube

Chelsea is paving the way forward for Premiership clubs after they announced a deal with YouTube to offer videos online for their fans. This is a first for a Premier League club.

This is a perfect example of how clubs such as Chelsea and Manchester United are miles ahead of the Premier League in terms of truly understanding the power of the Internet and taking advantage – in a good way – of the technology available.

Instead of Chelsea sending “goons” out to threaten bloggers to remove links to YouTube videos, as the Premier League did with NetResult, the Blues have decided to take a proactive step and create their own section at YouTube that allows them to post approved content (no live action highlights due to rights issues) and allow Chelsea fans to upload their own videos.

Some of the features at http://www.youtube.com/chelseafc include behind-the-scenes videos from Chelsea TV, links to favorite Chelsea video clips, comments from YouTube visitors, and more.

Excellent work from Chelsea, and let’s hope this is a sign of things to come from fellow Premiership clubs.

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6 Comments

6 Comments

  1. The Gaffer

    February 18, 2007 at 11:55 pm

    Regarding Copa America TV coverage, Univision holds all of the rights to the matches according to SoccerTV:

    “Univision Communications holds EXCLUSIVE TV rights
    in the US and Canada in ALL LANGUAGES.

    US (Spanish): Univision, TeleFutura, Galavision
    Canada (Spanish): TLN

    No English-language TV audio is expected. Univision networks
    will likely provide English-language closed-captioning
    for matches involving the U.S. only.”

    Cheers,
    The Gaffer

  2. Smart

    February 18, 2007 at 5:01 am

    Great idea about the You Tube.

    How long before it becomes a subscription only service, however?

  3. soccer

    February 17, 2007 at 9:12 am

    Our UFO has landed quietly last night in a densely populated coordinate at a region humans refer to as “Germany.”

    This particular congregation was generating so much noise we were compelled to study the anomaly.

    As we approached the boiling source of haphazard frequencies, our superb training took over. We were well-trained to

    investigate any unusual source and level of human commotion and report immediately back to our ZX-879 headquarters.

    Turning on our invisibility shield helped us get really close to the subject of examination without being detected.

    As we reached the egg shaped concrete container filled with 100,000 or so human subjects, the noise level rose to

    such unimaginable heights that we had to shut down our frequency analyzers for fear of damaging their sensitive

    circuitry.

    When we cleared the top of the concrete structure we were blinded with thousands of light-emitting radiation

    sources.

    Then we saw them — 22 voluntary humans darting back and forth in alternating sequences of random and

    seemingly-goal-oriented sprints. We have checked our central computer to decipher the modal characteristic of such

    kinetic outbursts and we were advised to locate the focal source of coordinated agitation.

  4. Anonymous

    February 16, 2007 at 4:52 pm

    That’s what I thought! Thanks, anyways!

  5. The Gaffer

    February 16, 2007 at 3:55 pm

    No word yet. I don’t believe an agreement has been finalized. Your best bet may be to post a message on the Premiership Community site at http://epltalk.communityserver.com to see if anyone knows.

    Cheers,
    The Gaffer

  6. Anonymous

    February 16, 2007 at 2:04 pm

    Gaffer, I have an unrelated question:
    Who has the rights in the US for the upcoming Copa America? I don’t know if they have been announced yet?
    Any info would be greatly appreciated!

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