
<p>Ted Lasso season three began <a href="https://worldsoccertalk.com/news/apple-announces-launch-date-for-ted-lasso-season-three-20230214-WST-419726.html">this past Wednesday</a>, and the premiere set records in terms of the hit show’s viewership. Granted, this is largely compared to the show’s second season, which truly garnered hit status with millions following the show.</p>



<p>Samba TV is an audience analytics company that measures three million US households weighted against the US population. According to the company and a <a href="https://www.yahoo.com/entertainment/ted-lasso-season-3-premiere-123000184.html" target="_blank" rel="noreferrer noopener">report from Yahoo</a>, 870,000 people viewed the first episode of Ted Lasso’s third, and <a href="https://worldsoccertalk.com/why-ted-lasso-season-3-could-be-the-end-of-the-apple-tv-series-20230307-WST-422536.html">potentially final, season</a> within the first four days of its debut. Note that Samba does not measure mobile viewership, which could be high given the show airs on Apple TV+.</p>


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<p>However, this near-900,000 viewership is up 59% compared to the 546,000 households that watched the first episode of Ted Lasso season two in the same timeframe. For reference, the season two premiere of Ted Lasso yielded a <a href="https://observer.com/2021/07/apple-tv-plus-ted-lasso-season-2-viewership-ratings-audience/" target="_blank" rel="noreferrer noopener">six-times increase</a> compared to the viewership in season one. So, <a href="https://worldsoccertalk.com/ted-lasso-season-three-details-announced-20230119-WST-416142.html">season three of Ted Lasso</a> would be, by extension, some of the biggest viewership yet.</p>



<p>Something to keep in mind, though is that Apple has not stated anything about the viewership numbers for its opening week of the third season. It did, however, say the launch of season two was the biggest back when it launched in 2021. Both back then for season two and now for season three, Apple did not put out any specific numbers for viewership or subscriber count.</p>



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<div class="ck-twitter"><blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">Maybe’s it the magic of three, maybe it’s climate change, but this season feels different.<br><br>Here we go!</p>— Ted Lasso (@TedLasso) <a href="https://twitter.com/TedLasso/status/1635810413651857408?ref_src=twsrc%5Etfw">March 15, 2023</a></blockquote></div><script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
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<h2>Ted Lasso season three sets premiere records</h2>



<p>The second season of Ted Lasso left fans wanting more. Nate Shelley, formerly an assistant under Lasso, took the job at West Ham. The Hammers look poised for success under the novice manager. On the other end of the table, AFC Richmond is pinged by favorites to suffer relegation. Not to fear, the always-positive Ted Lasso hopes the best for his club.</p>



<p>The show releases a new episode every Wednesday. In total, the third season will have 12 episodes, making the season finale available on May 31.</p>



<p><em>PHOTO: Apple</em></p>


Ted Lasso season three debuted this past Wednesday, and based on one analytical company's estimate, it set personal records for views.

Ted Lasso season three sets records for show's premiere


<p>The return of the Champions League and Europa League in 2023 paid major dividends for CBS and its streaming platform, <a href="https://paramountplus.qflm.net/vnzRry" target="_blank" rel="noreferrer noopener">Paramount+</a>, with some records broken. There were a number of major games in both competitions. Namely, those were the Real Madrid game at Liverpool and Manchester City’s draw with RB Leipzig. In the Europa League, Manchester United hosted FC Barcelona. </p>



<p>Each of those games finished towards the top of TV and streaming viewership in some regard. </p>



<p>The <a href="https://worldsoccertalk.com/news/inter-beat-porto-leipzig-fight-back-for-draw-against-man-city-20230222-WST-420928.html">Leipzig-City game</a> on Wednesday was on CBS, and it reached 892,000 viewers. That is the second-most viewers for a round of 16 Champions League game on US TV. Only the <a href="https://worldsoccertalk.com/news/real-shocks-liverpool-napoli-dominates-in-champions-league-20230221-WST-420769.html">Real Madrid victory at Anfield</a> could usurp that game in terms of round of 16 games on US TV. That game had 946,000 viewers. That game holds the record for round of 16 games on US TV. </p>



<p>In terms of streaming, this Real Madrid game at Liverpool set a record for Paramount+. It was the most-streamed round of 16 game on CBS’s paid-streaming service. </p>



<p>Moreover, the Europa League second leg between <a href="https://worldsoccertalk.com/news/man-utd-defeat-barca-to-advance-in-europa-league-20230223-WST-421126.html">Manchester United and Barcelona</a> was the most-streamed Europa League match on Paramount+. Manchester United advanced, likely bringing more eyes to the future knockout stages of the Europa League.</p>



<h2>Champions League records a good sign for CBS</h2>



<p>CBS and Paramount+ will welcome the viewership. On one hand, it demonstrates the popularity of the UEFA club competitions. Yet, more or less, this was already known. CBS averaged just shy of <a href="https://worldsoccertalk.com/2022/06/02/most-watched-champions-league-final-in-us-history/">3 million viewers on TV</a> during this past season’s Champions League Final. </p>



<p>However, the fact that earlier ties in the Champions League can muster such strong numbers shows what CBS is capable of. The studio show goes a long way for that. On Twitter alone, the studio show’s Mixer section had 235,000 views.</p>



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<div class="ck-twitter"><blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">🚨 In The Mixer is BACK! 🚨<br><br>😰 Most nervous moment?<br>🦸‍♂️ Favorite superhero?<br>🤑 Join your arch-rival for triple the money?<a href="https://twitter.com/kate_abdo?ref_src=twsrc%5Etfw">@kate_abdo</a> gets Thierry, <a href="https://twitter.com/MicahRichards?ref_src=twsrc%5Etfw">@MicahRichards</a> and <a href="https://twitter.com/Carra23?ref_src=twsrc%5Etfw">@Carra23</a> to give some DEEP answers. 🍿 <a href="https://t.co/yyFLSpu3eD">pic.twitter.com/yyFLSpu3eD</a></p>— CBS Sports Golazo ⚽️ (@CBSSportsGolazo) <a href="https://twitter.com/CBSSportsGolazo/status/1628541539562696705?ref_src=twsrc%5Etfw">February 22, 2023</a></blockquote></div><script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
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<p>The Champions League and Europa League return to CBS’s outlets on March 7.</p>



<p><em>PHOTO: IMAGO / Noah Wedel</em></p>


CBS set records for its Champions League and Europa League coverage on both TV and streaming this past week.

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Ted Lasso season three sets records for show's premiere

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CBS and Paramount+ break Champions League records