<p>In a remarkable twist, Colombian singer Karol G, who previously collaborated with Barcelona, turned Real Madrid’s Santiago Bernabeu into a concert venue that generated substantial revenue for the club. Her series of concerts this summer marked a significant financial gain for Real Madrid. The versatile use of the newly renovated stadium has major financial boosts for the club.</p>



<p>Los Blancos’ decision to host large-scale events at the <a href="https://worldsoccertalk.com/news/real-madrid-debut-stunning-new-santiago-bernabeu-for-first-time-20230903-WST-453877.html">newly renovated home</a> is proving to be a financial masterstroke. Following a successful series of concerts by Taylor Swift earlier in the month, the stadium welcomed Karol G for four consecutive nights. The singer drew massive crowds and generated substantial revenue.</p>



<p>According to <a href="https://x.com/elchiringuitotv/status/1815749961143009505" target="_blank" rel="noreferrer noopener">El Chiringuito</a>, the four-night stint by the Colombian star brought in an impressive $19.5 million for Real Madrid. This financial windfall is a testament to the club’s strategic move to diversify the use of their stadium. Real Madrid leverages its appeal as a top venue for large events.</p>



<p><a href="https://worldsoccertalk.com/news/barcelona-to-continue-el-clasico-tradition-with-special-spotify-kit/">Karol G</a>, one of the world’s leading Latin music artists, attracted over 270,000 fans across four nights at the <a href="https://worldsoccertalk.com/news/2030-world-cup-spain-to-use-11-stadiums-final-venue-revealed/">Bernabeu</a>. Each concert was sold out, showcasing her immense popularity and drawing fans from all over the world to Madrid. Her performances are not just concerts. Fans have described them as immersive experiences that captivated audiences with a blend of her greatest hits and latest tracks.</p>



<p>The concerts marked the culmination of a remarkable tour that began in Las Vegas in December 2023. Karol G’s shows at the Bernabeu were a grand finale, delivering unforgettable performances that resonated deeply with her fans. Over two and a half hours each night, she took the audience on an emotional journey.</p>



<h2>Community concerns for Santiago Bernabeu concerts</h2>



<p>The financial benefits of hosting such events at the Bernabeu are clear. The revenue from her concert adds to the funds generated by earlier events, contributing significantly to the club’s finances. They prove that they are capable of drawing large crowds and generating significant economic activity.</p>



<p>However, the success of these events has not come without challenges, <a href="https://www.mundodeportivo.com/futbol/real-madrid/20240721/1002285244/nuevas-quejas-vecinos-bernabeu.html" target="_blank" rel="noreferrer noopener">Mundo Deportivo</a> explains. Residents have voiced concerns about noise pollution, litter, and restricted access to their neighborhoods during these large events. Despite Los Blancos’ efforts to mitigate these issues, including plans to install sound-absorbing sheets and limit speaker decibel levels, complaints persist.</p>



<figure class="wp-block-image size-large"><figure class="image"><img loading="lazy" width="1200" height="675" src="https://ds-images.bolavip.com/news/image?src=https://images.worldsoccertalk.com/webp/full/WST_20240724_WST_518174_Real-Madrid-concert-1200x675_7f742519.webp&amp;width=1200&amp;height=675" alt="" class="wp-image-518220" srcset="https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/07/Real-Madrid-concert-1200x675.jpg 1200w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/07/Real-Madrid-concert-300x169.jpg 300w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/07/Real-Madrid-concert-768x432.jpg 768w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/07/Real-Madrid-concert-1536x864.jpg 1536w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/07/Real-Madrid-concert.jpg 1920w" sizes="(max-width: 1200px) 100vw, 1200px"></figure></figure>



<p>Following Taylor Swift’s concerts, the city council and Real Madrid agreed on measures to reduce the impact of noise on local communities. While it is not clear if the sound-absorbing sheets were in place during Karol G’s concerts, fresh complaints from neighbors indicate ongoing issues with noise and disruption.</p>



<h2>Real Madrid now walks the tightrope of success with stadium</h2>



<p>Real Madrid’s revamped Santiago Bernabeu Stadium is rapidly becoming a central hub for major events in the Spanish capital. The stadium’s ability to host large concerts and other events is a testament to its versatility and strategic value. As the club continues to leverage the stadium for various events, the economic benefits are likely to be substantial; helping to offset the costs of its renovation and contributing to the club’s financial stability.</p>



<p>However, balancing the economic benefits with the concerns of residents will be crucial. Real Madrid must continue to work with the city council and the community to find solutions that minimize the negative impact of these events. Effective measures to control noise, manage litter, and ensure neighborhood access will be essential for maintaining good relations with residents while continuing to capitalize on the stadium’s potential as a major event venue.</p>



<p><em>PHOTOS: IMAGO</em></p>

Concerts at Bernabeu causing worries for Real Madrid

Karol G and Taylor Swift turned Real Madrid's Santiago Bernabeu into a place for concerts that draws millions in revenue for the club.

<p>Later this month, as part of the agreement between Barcelona and Spotify, the team will face Real Madrid while wearing a special, one-off kit.</p>



<p>Spotify have sponsored the Blaugrana for <a href="https://worldsoccertalk.com/news/barcelona-agree-sponsorship-deal-with-spotify-20220315-CMS-375863.html">exactly two years now</a>. In the past, the team’s shirts have had artwork by Rosalia, Drake, and the <a href="https://worldsoccertalk.com/news/barcelona-to-rock-rolling-stones-logo-on-shirts-for-el-clasico-20231019-WST-463116.html">Rolling Stones</a>. This year, <a href="https://worldsoccertalk.com/teams/barcelona-tv-schedule/">Barcelona</a>‘s front jersey will include the logo of another artist: Grammy-winning Colombian singer Karol G.</p>



<p>For one game for both the men’s and women’s teams, the club will replace the Spotify logo. It will instead have Karol G’s ‘Bichota’. She has been the most-streamed female Latin singer internationally for four years in a row. The kit will display Karol G’s name within her recognizable barbed wire insignia.</p>



<p>The women’s Barcelona squad will be the first to wear the jersey. This will come in their April 13 Liga F encounter against Villarreal. The men’s team will not be able to wear the special-edition kit until Sunday, April 21. That will be in the <a href="https://worldsoccertalk.com/history-of-el-clasico-real-madrid-vs-barcelona">El Clasico</a> versus <a href="https://worldsoccertalk.com/teams/real-madrid-tv-schedule/">Real Madrid</a>.</p>



<h2>Additional treat for die-hard fans</h2>



<p>In honor of those who break boundaries, inspire others, and leave a legacy for future generations to follow, the club are trading shirts with the singer.</p>



<p>“The heart symbol represents what became “BICHOTA” style—a moment in my life where I found strength, resilience and support”,<a href="https://newsroom.spotify.com/2024-04-12/karol-g-fc-barcelona-barca-matchday-shirt-merchandise/" target="_blank" rel="noreferrer noopener"> Karol G said</a>. “Thanks to Spotify and FC Barcelona, seeing it on the front of a shirt that inspires so much of that same energy is truly meaningful.”</p>



<p>In addition to the jersey, a capsule collection of tees, sweatshirts, scarves, and beanies is also available. As part of the shirt swap, the Bluagrana will also release a limited-edition Spotify playlist called “Barca Matchday”. It will contain, unsurprisingly, songs by Karol G.</p>



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<p>Those interested in purchasing the special jersey may do so via the FC Barcelona Store. Exclusive jerseys with the number 1899 will be available, paying homage to the year the club was founded. An additional treat for die-hard fans is a rare collection of 22 jerseys autographed by the men’s and women’s starting lineup.</p>



<p>“This new collaboration with Spotify is very special for the whole Club. We’ll once again be surprising the sports world by incorporating the logo of an iconic artist, Karol G, a role model for a whole generation of fans.</p>



<p>“Music and football share a bond that never ceases to surprise athletes and fans and this will help us to write a new chapter in this marvellous partnership between Barça and Spotify”, <a href="https://www.fcbarcelona.com/en/club/news/3962107/karol-g-to-be-the-next-artist-on-the-barca-shirt-with-spotify" target="_blank" rel="noreferrer noopener">added Juli Guiu, Barcelona’s Marketing VP</a>.</p>



<figure class="wp-block-image size-large"><figure class="image"><img loading="lazy" width="1200" height="800" src="https://ds-images.bolavip.com/news/image?src=https://images.worldsoccertalk.com/webp/full/WST_20240413_WST_501076_imago1036345530h-1200x800_7b088271.webp&amp;width=1200&amp;height=800" alt="" class="wp-image-501097" srcset="https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/04/imago1036345530h-1200x800.jpg 1200w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/04/imago1036345530h-300x200.jpg 300w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/04/imago1036345530h-768x512.jpg 768w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/04/imago1036345530h-1536x1024.jpg 1536w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/04/imago1036345530h-2048x1366.jpg 2048w" sizes="(max-width: 1200px) 100vw, 1200px"></figure><figcaption>Barcelona have previously worn the Rolling Stones’ logo on their shirt during a Clasico</figcaption></figure>



<h2>More collaborations to follow</h2>



<p>“We are so proud to be celebrating the incredible success of KAROL G through the iconic Barça jersey. Her music inspires a unique passion similar to that of the football club. It is amazing to bring the two together. As the biggest female Latina artist on Spotify and a trailblazer in her field, we knew KAROL G was a perfect teammate for FC Barcelona,” said Marc Hazan, VP of Partnerships and Marketing at Spotify.</p>



<p>Karol G’s collaboration with Spotify and Barcelona comes after Rosalia’s limited-edition collection. Last year, in commemoration of the one-year anniversary of her Grammy-winning record, they released a limited-edition jersey. It was a first for the men’s and women’s teams.</p>



<p>In October 2022, when Drake became the first artist to exceed 50 billion downloads on Spotify, the FC Barcelona men’s kits for El Clásico included his OVO emblem.</p>



<p>Photo credits: IMAGO / NurPhoto : IMAGO / NurPhoto.</p>

Barcelona to continue El Clasico tradition with special Spotify kit

As part of the sponsorship deal between Barcelona and Spotify, the team will face Real Madrid in a unique kit

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Concerts at Bernabeu causing worries for Real Madrid

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Barcelona to continue El Clasico tradition with special Spotify kit