Sad but true, the seven-decade partnership between Adidas and Germany is about to end. This is another blow for the faltering brand, as it will terminate one of the longest-running kit collaborations in sports. On Thursday, Germany announced that beginning in 2027, they would be switching from their brand to Nike. The DFB-Team will don […]

Euro 2024 is still a ways off, but the kits for the competition are emerging this Fall. Case in point, the upcoming 2024 England primary shirt by Nike has been leaked ahead of the official release. The Three Lions appear to be returning to a more traditional look, after donning a gradient-shouldered home outfit for […]

When a soccer club signs a huge player, we often assume shirt sales will be a huge financial windfall for the club. But is that really the case? Data suggests that it's not as large a chunk of club revenue as you might think. Figures posted at The Sports Journal reveal the shirt sales revenue […]

Chelsea will wear a fluorescent yellow third shirt during the 2010-11 season, according to a leaked photo. Designed and manufactured by Adidas, the shirt features black trim and a very unique black line that runs down the center of the new Chelsea third jersey. The last time Chelsea wore a fluorescent shirt was during the […]

Stoke City has unveiled their new away jersey for the 2010-2011 Premier League season. The shirt is designed and manufactured by Adidas. It's navy blue in color with sky blue trim. And, in my opinion, it's miles better than last year's away kit which was black with red trim. The new Stoke City away shirt […]

I realize that Bolton's football ground is named Reebok Stadium, but it's about time that the lamb be put to slaughter and for Bolton, if at all possible, to move away from Reebok. Reason being is that their football kit designs just seem to one failed experiment after another. Enter the next piece of evidence […]

West Ham United has unveiled their new home shirt for the 2010/11 season. Designed and manufactured by Macron, the shirt is a combination of retro and modern. It features a retro turn-down collar, as well as the Hammers symbol both at the bottom of the collar and on the back. The claret shirt features blue […]

Wigan Athletic has launched their new home jersey for the 2010-11 season. And they've done it again. Whenever you feel that soccer shirt designs are getting better across the league, you can always rely on Wigan Athletic to bring you back down to earth again with a shirt design that is abysmally poor. Historically, Wigan […]

When judging the best and worst designs of shirts for Premier League clubs each summer, we generally wait until we see the ones from Wigan since they're usually some of the worst. But while Wigan has changed their shirt manufacturers again, we've run out of patience with the Latics and bring you my verdict on […]

There's a lot to love about Blackpool Football Club. The team that very few people thought would get promoted to the Premier League overcame all odds thanks to the management of Ian Holloway. And they got promoted by playing a good brand of football. They were one of the few teams in the Championship to […]

Umbro have released photos of Manchester City's away jersey for the 10-11 season. Designed by Umbro, the dark blue shirt with sky blue trim definitely exudes a confident and appealing design that accentuates the Manchester City crest and the three gold stars above it. As is so often true about Umbro designs of late, the […]

Chelsea has officially unveiled their away jersey for the 2010-11 season. And boy is it horrid. We first saw leaked pictures of Chelsea's away shirt yesterday. And while we weren't sure 100% whether the pictures were real or not, we got confirmation today that they are. The shirt colors remind me of a popular (but […]

Liverpool today unveiled their third kit for the 2010-11 season. Designed by Adidas, the kit is black with yellow trim. It's a pretty straightforward design from Adidas but it gets the thumbs up from me. It's clean, bold and looks good. Share your feedback about the new Liverpool football shirt design in the comments section […]

Aston Villa today launched their new home and away jerseys for the 2010-11 season. The biggest talking point about the home jersey is that they have the same sponsor as Fulham, which means they also have the same annoying tag line displayed on the front of their shirts. Ugh! As for Villa's away jersey, it […]

After all of the leaked photographs and speculation, Manchester United have officially unveiled their new home kit for the 2010-11 season. From the early 1970s through 1982, Manchester United's home jerseys had a white turn-down collar. And now it's back as well as the rest of the shirt featuring a retro look-and-feel. According to Manchester […]