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TUDN making Champions League as accessible as ever on TV

While the English-language coverage of the UEFA Champions League has been going through plenty of changes from B/R Football to CBS as well as fewer games now on television, TUDN has been bucking the trend. After beginning its exclusive Spanish-language coverage of the Champions League in 2018, TUDN has been a model of consistency. Many of the games are featured on television. And while streaming is one of many priorities for the Miami-based broadcaster, TV is still the name of their game.

TUDN’s current rights to the tournament don’t expire until the spring of 2024. By that time, TUDN will have given UEFA six seasons of continuous coverage. With the cable and satellite industry in upheaval, TUDN has been one of the consistent performers, breaking records along the way.

English-speaking soccer fans are taking notice too. During the flurry of Champions League games that were played in the summer after the restart of the 2019/20 tournament, the numbers were quite revealing.

“We were excited to see how non-Hispanic viewers came to our networks and to our platforms to follow the tournament,” explained Univision Senior Vice President Marco Liceaga. “20% of our viewers were non-Hispanic, which is unprecedented for us or any other programming property.”

A TUDN spokesperson added that the number is nearly double what it was before the restart.

“Since the beginning of our Champions League relationship, we were very clear that part of our vision was to make the tournament as accessible as possible for consumers,” said Liceaga. “Out of 125 games for this season, we will put over 75 on linear [television]. We’re making it accessible for people to engage with it.”

Those games on television will be featured across UniMas, TUDN, Galavision and – later in the tournament – Univision. Games not televised will be streamed via TUDNxtra.

CBS’s streaming first strategy of CBS All Access is certainly very different when it comes to the Champions League. Regardless, TUDN’s coverage stands on its own as an in-depth way to follow many of the greatest European clubs and world footballers competing in the world’s best club soccer tournament. The sheer number of Hispanic players competing in the prestigious competition has certainly been one of the factors to Univision’s success.

“[The UEFA Champions League] and these clubs feature, for lack of a better word, the Latin American soccer heroes,” Liceaga said. “Every country in Latin America from Mexico to Argentina, their best players play in these European powerhouses. The same logic applies to the best Colombian players, the best Ecuadorian players, the best Argentinian players, etcetera. So when you have these two elements of these big clubs with the world’s best players and then you have the best players from our regions competing in the same competition, it’s a perfect recipe for relevance and interest.”

TUDN’s coverage of UEFA Champions League features European soccer legends Hristo Stoichkov and Iván Zamorano, as well as experts Marc Crosas, Tony Cherchi, Hugo Salcedo, Alejandro Berry, Jose Hernandez, Raúl Mendez, Adriana Monsalve and Lindsay Casinelli. Meanwhile, calling the action on the pitch this season will be iconic Champions League voices Luis Omar Tapia, Diego Balado, José Luis López Salido, Paco Villa and Dani Nohra, with reporter Daniel Chanona delivering live updates and analysis on location from various stadiums across Europe.

TUDN’s whip-around program Zona Fútbol returns for a second season, providing subscribers of participating TV providers the best action from concurrent Group Stage matches as it happens.

Univision/TUDN’s coverage of the 2020/21 Champions League season begins on Tuesday, October 20 (see schedule).

 

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18 Comments

18 Comments

  1. Mac Baumgartner

    October 22, 2020 at 2:29 pm

    Thanks so much. You are the ONE go-to for all these questions, & since the tv rights change so often you’re an invaluable source for us.

  2. Mac Baumgartner

    October 21, 2020 at 10:08 pm

    Are these channels not on Sling or others like Fubo? Univision available w antenna but are the others only available thru traditional cable/sat??

  3. Jesus

    October 21, 2020 at 7:57 am

    I don’t think you are correct when you say that TUDN barely shows half of the games. Check out today’s Champions League schedule and you will see that all 8 matches are available to watch live.

  4. Jose G.

    October 20, 2020 at 6:53 pm

    I can’t believe the comments that I’m reading. Many people seemed thrilled to see the UEFA Champions league on TV?? People, the Champions league games were almost PERFECTLY covered between ESPN Deportes and FOX Deportes not too long ago. If there were 4 games on in one day, guess how many games they would televise?? FOUR!! And secondly, they would retransmit them later at night. Now, this “great” TUDN barely shows half of the games and you’re lucky if your team’s game is on UniMas or TUDN…because Galavision is not even in HD. AND they never retransmit games again. The most that you get are the “highlights” of the game and that’s on the webpage. And the analysts that they have only know about Mexican soccer league, while making silly comments about the best soccer teams/leagues in the world which are in Europe.

  5. CricketsJimmy

    October 20, 2020 at 12:55 pm

    The Juve match isn’t showing up on CBS All Access for me. Anyone else?

  6. Jesus

    October 19, 2020 at 5:56 pm

    I’ve been watching UEFA games on TUDN and its affiliates since last year and they make every game accessible. I don’t mind that the commentary is in Spanish as long as I can watch whatever game I want.

  7. Eddie

    October 19, 2020 at 5:34 pm

    CTBlues I agreed they should think of putting on 3 games on tv instead of 2 games on tv.

    That game should air TUDN Chelsea vs Sevilla
    Others on Unimas FC Barcelona vs ferencvaros and Galavision PSG vs Man united

    Chris, why Univision didn’t think about putting just like the UEFA Europa League as an example 3 games of viewers on tv. Will this continue in the future or not?

  8. Jeff

    October 19, 2020 at 5:05 pm

    Chris in order to access TUDNxtra on my phone or computer I have to sign in to their app and be authorized thru Spectrum. Why can’t they create a ROKU app in which I would do the same? Perhaps I am missing something.

    • Christopher Harris

      October 19, 2020 at 5:09 pm

      Part of the issue would be that Roku is now an advertising company and not just a hardware provider. So if TUDN wanted a TUDNxtra app on Roku, Roku would want the ability to sell their own advertising on that app, which would reduce the amount of money TUDN could generate.

      That ties in with the discussions that NBC Universal had with Roku and how they had to fight to get Roku to add the Peacock app to the Roku platform.

  9. Jeff

    October 19, 2020 at 4:02 pm

    Why does TUDN refuse to either create a ROKU app for TUDN XTRA or to allow casting with Chromecast. Chris found out for me that it is not part of their business model. What kind of nonsense is that?

    • Christopher Harris

      October 19, 2020 at 4:20 pm

      Their business model is that they want TV and streaming providers to pay to make TUDNxtra available to their subscribers. So, right now, for example, TUDNxtra is available to subscribers of Comcast Xfinity, fuboTV, COX, DirecTV, DISH, Spectrum, Verizon Fios, etc.

      If TUDN created a Roku app to provide direct access to TUDNxtra, that would circumvent their entire model for TUDNxtra — even if they made it available on a paid basis directly to consumers. They want TV and streaming providers to see it as a value-add to TUDN.

  10. CTBlues

    October 19, 2020 at 3:49 pm

    Yes, they are showing more on TV than CBS but that not hard. They are using TUDN tomorrow as a simulcast with UniMas. The Sevilla vs Chelsea game is on TUDNxtra. Why not put that on TUDN you already have the Barca game on free OTA UniMas?

  11. rick

    October 19, 2020 at 2:56 pm

    Thank you to TUDN for showing soccer the correct way- no streaming. Put games on network TV.
    Soccer fans need to boycott streaming and watch on TUDN- enough of the greed.
    Viewers pay enough for cable. Enough is enough.

  12. Azer

    October 19, 2020 at 1:36 pm

    CBS can learn something from Univision but they won’t. There are millions of Hispanics living in the USA. Univision can easily decide to charge a fee for TUDNxtra but the don’t, their business model is not built on greed. CBS won’t even let you watch highlights on YouTube without commercials, TNT/B/R Live didn’t have that.

  13. Ying Zheng

    October 19, 2020 at 10:51 am

    Correct me if I’m wrong, a day before Match day-1, we still don’t know which game will be on TV?

  14. John G.

    October 19, 2020 at 9:37 am

    ¿No tienes español? ¿Si no, porque no?

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