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Swansea documentary Jack to a King nets 340,000 on NBC


Part one of the Swansea City documentary Jack to A King, which made its TV debut on the NBC over-the-air network last Saturday, netted an average of 340,000 viewers.

Part two of the documentary will be televised on the NBC network again. This time, it’ll be shown at 2pm ET on Saturday, and will focus on Roberto Martinez taking charge as Swansea manager, and the club’s rapid rise up the football pyramid, all the way to Brendan Rodgers taking charge of the team and the playoff final against Reading.

During part one on NBC, Swansea City were able to include a special video message to soccer fans in the United States from manager Garry Monk, as well as the club’s promo video for its brand-new soccer jersey. Plus, the club showed footage of soccer fans in Portland who attended the US theatrical premiere of the film earlier this year (thanks to Portland Timbers).

SEE MORE: Read our review of Jack to a King, the Swansea documentary.

While it’s not an apples to apples comparison, the documentary about the Premier League club far exceeded the number of viewers for most MLS games this past weekend. While Jack to a King scored 350,000 viewers, the MLS games garnered the following number of viewers:

• 120,000 watched Philadelphia Union and Chicago on FOX Sports 1 during Sunday primetime,

• 345,000 watched Seattle against Orlando City on ESPN2 on Sunday afternoon,

• 38,000 watched San Jose vs. Colorado Rapids on Univision Deportes Network on Friday night.

SEE MORE: Listen to our interview with the Jack to a King filmmakers and Swansea directors.

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  1. David

    September 10, 2015 at 2:39 pm

    I just blind bought this last night on iTunes and watched the full documentary. It’s a pretty amazing film. It kept me glued to my seat the entire time. It’s been a long time since a movie/documentary has done that for me. It’s really a must see for any football or even non football fan.

  2. Tony

    September 8, 2015 at 10:29 am

    Long term, showing films like Jack to a King are what will drive the continued growth in popularity of the league in the US. Fans need to become familiar with the back stories of all the teams, not just Manchester United, Chelsea, Liverpool, Manchester City, Arsenal.

    • Christopher Harris

      September 8, 2015 at 11:21 am

      Agreed. That was a marketing masterstroke by Swansea.

  3. lakerr

    August 23, 2015 at 10:15 am

    Any word if NBC will put the film on the NBCSN app for replay? Mid day Saturday was a terrible time to air this …. Ratings would’ve been much higher in the evening.

    • Christopher Harris

      August 23, 2015 at 10:31 am

      Great question. Premier League download episodes are usually available for on-demand later. However, I’m not so sure they’ll do it for this one. However, the game is available to rent or buy on iTunes.

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