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Intel Signs Innovative Sponsorship Deal With FC Barcelona to Advertise On Inside of Shirt: Daily Soccer Report

barcelona intel shirt 600x800 Intel Signs Innovative Sponsorship Deal With FC Barcelona to Advertise On Inside of Shirt: Daily Soccer Report

Intel has signed an innovative sponsorship deal with Barcelona to advertise the Intel logo on the inside of the shirt.

Under the new deal, Intel becomes Barcelona’s official tech sponsor and will “will help FC Barcelona to become one of the most technologically advanced clubs in the world,” according to a report on the FC Barcelona club website.

Barcelona will wear the new shirt for the first time, with the Intel logo on the inside of the jersey, during Saturday’s match against Villarreal.

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Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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3 Responses to Intel Signs Innovative Sponsorship Deal With FC Barcelona to Advertise On Inside of Shirt: Daily Soccer Report

  1. Frill Artist says:

    What a waste of money. How many people are going to see a logo inside a shirt? I guess on the rare moment when one player takes off his shirt after a game.

    • KapUSMC says:

      I would guess this is predominantly for the visibility of replica shirt sales, since they can’t have any more exterior sponsors and they sell a little over a million replicas annually. But still…. Yea, what a waste of money. But hey, it will probably throw an extra buck or two on the already lofty price for a replica.

      • Velija says:

        They arent spending money on the shirt sponsor, this was sort of a fun thing realizing hey our slogan is “intel Inside” we can put it on the inside of the shirt. Originally they werent going to print the name anywhere it was just going to show up on adboards and their website, the main reason for this is to combine the technology with the club, probably bringing in a better network inside the stadium and what not.

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