In 2021, US Soccer decided to not renew its 17-year partnership with MLS’ marketing arm Soccer United Marketing (SUM). As part of the partnership, SUM attracted deals for TV rights, sponsorship revenue, and other commercial agreements, and then split the money between US Soccer and SUM. By that time many felt that ending the partnership […]

A recent advertorial in AdAge describes the Leagues Cup as the "soul of North American Soccer" ahead of the 2024 Leagues Cup. Certainly, the organizers of the CONCACAF Champions Cup, a competition that was originally established in 1962, may have a bone to pick with that story. The article, paid for and approved by Soccer […]

MLS's marketing arm SUM has bought a sponsored article in Ad Age to promote the Mexico national team. The fact that MLS' marketing division Soccer United Marketing (SUM) is responsible for marketing and profiting from the national team of Mexico is surreal. For instance, imagine if the English FA (or Premier League) was marketing the […]