Once again, MLS executives prove they are not in tune with their product. The Gold Cup provided the perfect opportunity for MLS to expand their fan base. Collaboration with CONCACAF representatives could have brought doubleheaders featuring one MLS game and one Gold Cup game from the first game through to the final (This year's format does provide doubleheaders, […]

Who is the real target demographic of professional soccer in the U.S.? Is it Soccer Moms? Is it Soccer players? Is it Latino people? Sure, Soccer Moms, Latinos and Soccer players make up some of the peripheral targets, but who makes up the core target? One U.S. pro soccer fan thinks he's the core target demo. He's 41 and 1/2 […]