<p>Argentina beer company Quilmes foresaw Lionel Messi and his team winning the World Cup. While <em>La Abiceleste</em> was a popular pick to win it all, Quilmes listed out a number of reasons before the tournament why 2022 was their year. </p>



<p>Originally, the commercial aired a month before the tournament. It was meant to get fans amped up for the World Cup, as one would expect. In doing so, the theme was listing out all the coincidences that indicated success at the World Cup.</p>



<p>Lo and behold, each of the coincidences accurately predicted Argentina’s third World Cup win.</p>



<p>Of course, some of these were preposterous. Before the 1986 World Cup, the last time Argentina won, it rained on Christmas in Buenos Aires. During Christmas in 2021, it rained in Buenos Aires. Also, 1986 was not a leap year. Not so surprisingly, 2022 is not a leap year. It is a stretch to call these causation and consequence. Yet, soccer fans are notorious and proud of their superstitions.</p>



<h2>Argentina beer company predicts World Cup triumph</h2>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<div class="ck-youtube"><iframe loading="lazy" title="Quilmes - Coincidences (English subtitles)" width="500" height="281" src="https://www.youtube.com/embed/zsPC_c60M14?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe></div>
</div></figure>



<p>Looking back on the commercial in hindsight, some of the coincidences actually make sense. Of course, having the best player in the world is a big help. Diego Maradona won player of the tournament in 1986. Lionel Messi equaled that feat in the 2022 World Cup. </p>



<p>Some of the other coincidences were soccer related, too. Canada qualified for its first World Cup in 1986. It qualified again for a second time in 2022. In both iterations, Argentina won the World Cup. While Quilmes could not predict Morocco’s run in the World Cup, there is a little something there, too. Morocco became the first team from Africa to reach the knockout stages of a World Cup back in 1986. In 2022, Morocco punched its way to Africa’s first semifinal appearance at a World Cup.</p>



<p>Goalkeeper Franco Armani, who did not appear in the tournament, also makes an appearance in the commercial. He was born in 1986, and he was the oldest player in the Argentina squad at the 2022 World Cup.</p>



<p>All in all, it is a heartwarming commercial, particularly with the benefit of hindsight.</p>



<p><em>PHOTO: IMAGO / Xinhua</em></p>


Watch Argentina's heartwarming World Cup ad from Quilmes

An Argentina beer company predicted the World Cup win by looking at all the coincidences lining up with the 2022 World Cup from 1986.

<div><figure class="image"><img loading="lazy" class="alignnone size-full wp-image-393476" src="https://media.worldsoccertalk.com/wp-content/2022/07/FOX-World-Cup-media-campaign-1200x725.webp" alt="FOX World Cup media campaign" width="1200" height="725" sizes="(max-width: 1200px) 100vw, 1200px"></figure></div>
<p>FOX started its World Cup media campaign with a megastar in a new role. Jon Hamm plays Santa as he realizes the world’s biggest sporting event comes during his “time to shine.”</p>
<p>If that all sounds a little bizarre, much of the <a href="https://worldsoccertalk.cms.futbolsitesnetwork.com/category/world-cup-2022/">2022 World Cup</a> sounds bizarre. After all, this is the first time in history the quadrennial competition takes place outside the summer months. Intense heat in Qatar during the typical June to July time period forced the tournament to interrupt the European club calendar.</p>
<p>The FOX media campaign embraces that change, actually providing some empathy towards fans and Santa Claus. It is a new experience to have the World Cup in, as the video describes, “the holiday season.” It certainly throws <a href="https://www.youtube.com/watch?v=C_tRuWL65hE">a wrench in the plans of Santa Claus</a>, who now competes with soccer’s biggest stars in November and December.</p>
<h3>Jon Hamm stars in FOX World Cup media campaign</h3>
<p>https://www.youtube.com/watch?v=C_tRuWL65hE</p>
<p>From a pure video perspective, it is an enjoyable concept. Santa Claus, usually the metaphorical spokesperson for the holidays in December for millions across the world, takes a backseat to mortal people like Lionel Messi or Cristiano Ronaldo. Plus, Jon Hamm is great in almost every role he takes on.</p>
<p>Moreover, this feels like FOX poking fun at the fact that the World Cup is not in the summer. The broadcaster can do what it wants to appease FIFA and call this a great World Cup. Yet, everyone knows that is is marred in controversy in a wide array of topics. With the time shift and weather being just one, it is perhaps the easiest one to use as comedy in the build up to the World Cup. Certainly, it is more sponsor-friendly than targeting any of the other talking points regarding the World Cup.</p>
<p>It will be interesting and entertaining to see what FOX can do with Jon Hamm at the helm of its media campaign for the 2022 World Cup in the coming weeks and months.</p>
<p><em>PHOTO: <a href="https://twitter.com/FOXSports/status/1549363925623271425">@FOXSports</a> on Twitter</em></p>


FOX opens World Cup media campaign with Jon Hamm as Santa

FOX opened its World Cup media campaign with Jon Hamm starring as Santa Claus, who has his holiday season interrupted by the World Cup.

FOX opens World Cup media campaign with Jon Hamm as Santa - World Soccer Talk

Latest news from commercial. Find out about all the news related to commercial on worldsoccertalk.com

ALL POSTS TAGGED "commercial"

News

Watch Argentina's heartwarming World Cup ad from Quilmes

World Cup 2022

FOX opens World Cup media campaign with Jon Hamm as Santa