
<p>YouTube TV has increased its membership price, with the monthly subscription now set to cost users $72.99, the first increase in almost three years.</p>



<p>The cable TV replacement service launched in 2017, charging just $35 for a monthly subscription. </p>



<p>With the new price, the cost of the service has more than doubled in five years. Having gone up to $40 in 2018 and shooting up to $65 by the end of 2020.</p>



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<div class="ck-twitter"><blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">An update for our members. As content costs have risen and we continue to invest in our quality of service, we’ll be adjusting our monthly cost, after 3 years, from $64.99/mo to $72.99/mo, in order to bring you the best possible TV service.</p>— YouTube TV (@YouTubeTV) <a href="https://twitter.com/YouTubeTV/status/1636405345810780163?ref_src=twsrc%5Etfw">March 16, 2023</a></blockquote></div><script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div></figure>



<h5>Announcement made earlier this week</h5>



<p><a href="https://worldsoccertalk.com/best-youtube-channel-2022-world-soccer-talk-awards">YouTube</a> announced the change using their official Twitter handle, citing that content costs have increased and they are continuing to invest in their quality of service. </p>



<p>New members will pay the new rate immediately.</p>



<p>Existing members will see the price change from the 18th of April. One positive is that the 4K service cost has been lowered from $19.99 to $9.99 a month.</p>



<p>Following its $2 billion year deal, Google started charging subscribers $300 a year for the <a href="https://worldsoccertalk.com/tv/nfl-tv-revenue-dwarfs-premier-league-20221008-WST-403501.html">NFL</a> Sunday Ticket. </p>



<p>A report from <a href="https://tvanswerman.com/2022/05/11/directv-does-nfl-sunday-ticket-make-a-profit/" target="_blank" rel="noreferrer noopener">TV Answer Man</a> claimed last year that the service is a ‘money-losing endeavor’. Thus it will be interesting to see the aftermath of raising the YouTube TV price for non-subscribers.</p>



<h5>Google on a cost-cutting mission</h5>



<p>Over the past few months, Google has been on a cost-cutting mission as the tech industry undergoes a period of uncertainty and change.</p>



<p>The tech giant has shut down research departments and killed some of their niche products, and there have been reports of employees being required to <a href="https://arstechnica.com/gadgets/2023/02/google-has-gotten-so-cheap-employees-now-have-to-share-desks/" target="_blank" rel="noreferrer noopener">share desks</a>. </p>



<p>As the company cuts costs, it is also looking to grow revenue. Thus, the rise in subscription services comes as no surprise. </p>



<p>The company has increased the cost of a number of its product offerings. </p>



<p>YouTube Family Plan costs have increased by over 27,% while Google Workspace business account costs have risen by 20%.</p>



<p>Photo Credit: Imago&nbsp;/ Panama Pictures</p>


YouTube TV has increased its membership price, with the monthly subscription now set to cost users $72.99 double the cost at launch.

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YouTube TV increases price again, now $72.99 a month