
<p>Soccer viewers often feel like they pay more to stream the sport. The breadth of the sport splits different competitions on different platforms. Rather than having one centralized spot, soccer fans must delve into two, three or even four services just to get all the content they may want. </p>



<p>For example, a <a href="https:\/\/worldsoccertalk.com/teams/manchester-united-tv-schedule/">Manchester United</a> fan or <a href="https:\/\/worldsoccertalk.com/teams/liverpool-tv-schedule/">Liverpool</a> supporter needs to subscribe to Paramount+, ESPN+, Peacock and some sort of TV provider to watch all of their team’s games. That covers the Champions League or Europa League, domestic cups and English Premier League, respectively.</p>



<p>However, a new report states soccer fans in the United States are perhaps more willing to spend a pretty penny to watch their sport. </p>



<p><a href="https:\/\/www.parksassociates.com/blog/article/01112023" target="_blank" rel="noreferrer noopener">Parks Associates</a>, a market research and consulting firm, released information that demonstrates sports fans’ willingness to pay more than $20 per month for all games. </p>



<p>Over 60% of soccer fans put themselves in the ‘high likelihood’ to pay more than $20 per month for all games. This is the highest of the 10 sports included. However, something interesting to note is that the other sports are specific leagues. For instance, Parks Associates used the NHL, NBA, NFL or MMA. Soccer is simply just soccer.</p>



<h2>Soccer fans pay more to stream the sport</h2>



<p>The report did mention Major League Soccer and its new deal with Apple. MLS and Apple announced MLS Season Pass, which is $14.99. This does fall under the umbrella of including “every game,” which the report did specify for the data.</p>



<figure class="wp-block-image size-full"><div><figure class="image"><img loading="lazy" width="700" height="550" src="https:\/\/ds-images.bolavip.com/news/image?src=https:\/\/images.worldsoccertalk.com/webp/WST_20230111_WST_415218_streaming-sports.webp&amp;width=700&amp;height=550" alt="" class="wp-image-415232" srcset="https:\/\/worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2023/01/streaming-sports-300x236.jpeg 300w, https:\/\/worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2023/01/streaming-sports.jpeg 700w" sizes="(max-width: 700px) 100vw, 700px"></figure></div></figure>



<p>MLS Season Pass may be less than the $20 benchmark. However, it does not include any of the leagues in Europe or South America and the international competitions. Including the previously mentioned services like ESPN+, Paramount+ and Peacock with MLS Season Pass takes the user comfortably over $30 per month. Moreover, this does not include a TV subscription to get most Premier League games.</p>



<h5>Accustomed to paying more</h5>



<p>One way to explain Parks Associates’ data is to say soccer fans are simply used to paying more to stream, and they want it that way. Well, soccer fans do not <em>want </em>to pay more, they simply want to have access to more competitions. Consequently, they are more comfortable paying for it.</p>



<p>There is slim competition to the NFL, and negligible challenges to the NHL, NBA and MLB. Soccer is different. One person may support <a href="https:\/\/worldsoccertalk.com/teams/bayern-munich-tv-schedule/">Bayern Munich</a>, the other supports <a href="https:\/\/worldsoccertalk.com/teams/juventus-tv-schedule/">Juventus</a>. Those two teams have vastly different streaming requirements. Soccer is an expensive sport to watch just because of how spread out it is.</p>



<h5>Subscription revenue in US to boom over next five years</h5>



<p>Looking holistically at OTT sports rights in the United States, Parks Associates expects it to boom. In other words, streaming will become more frequent and natural for many providers, regardless of sport. MLS and Apple are one indicator, as is Amazon’s purchase of the Thursday Night Football rights in the NFL. </p>



<p>In 2022, OTT streaming revenue reached $13.1 billion. The estimate for 2027 is for that figure to hit approximately $22.6 billion. That represents a 73% increase in revenue.</p>



<p>If soccer can continue to make headway in popularity in the sport, there is reason to believe that. The general <a href="https:\/\/worldsoccertalk.com/2022/09/23/soccer-the-fastest-growing-major-sport-in-usa/">support of soccer will grow</a>, and revenues will go up with that.</p>



<p><em>PHOTO: IMAGO / ZUMA Wire</em></p>


Streaming is commonplace in soccer, perhaps that explains why fans are more open to pay more to stream each game available to them.

Soccer fans more willing to pay to stream than other sports

destacadas

<div><figure class="image"></figure></div>
<p>Fans of the game at large now have Frauen-Bundesliga coverage in the US. Thanks to ata football, a solid chunk of games from Germany’s top women’s flight.</p>
<p>Starting on Friday, Nov. 5, ata football features 34 matches through the rest of the season. This is the first time the Frauen-Bundesliga airs in the United States. Of course, it also represents the further growth of the women’s game outside of the United States. Now, the Frauen-Bundesliga joins the likes of the NWSL, Women’s Super League and the Women’s Champions League with relative ease in the United States.</p>
<p>Moreover, these club competitions align with the Women’s World Cup and the Olympics as popular women’s soccer events on air.</p>
<h3>ata football</h3>
<p>Traditionally, people think of the likes of Peacock, Paramount+, ESPN+ or beIN SPORTS for soccer viewership. <a href="https:\/\/worldsoccertalk.cms.futbolsitesnetwork.com/channels/ata-football/">ata football</a> differs.</p>
<p>This service focuses entirely on the women’s game. Therefore, many women’s games from Europe or other parts of the world go through ata football. Unfortunately, the service is not free. Those interested can subscribe $6.99 with a monthly subscription. Or, it offers an annual subscription option that comes in at $4.99 per month.</p>
<p>Even then, the service is a must for any devout fan of the game. For instance, ata football airs 200 of the biggest matches in the women’s game. The range of coverage for the service includes the FA WSL (England), D1 Arkema (France), Primera Iberdrola (Spain) and Serie A (Italy). As you can see, some of the world’s biggest clubs play on ata football.</p>
<p>This new deal goes beyond just ata football, though. In addition to finding games on atafootball.com, nbcsports.com will also have certain Frauen-Bundesliga coverage in the US. ata football did not mention the quantity of games split.</p>
<p>ata football pulls in an estimated 3 million viewers on over 50,000 hours of live and recorded content. Now, that content includes another major women’s league in Europe</p>
<h3>Frauen-Bundesliga coverage in the US</h3>
<p>Olympique Lyon is likely the first women’s team in Europe people think of. The French side has the most Women’s Champions League titles, sitting at seven.</p>
<p>However, in terms of spread and titles based on country, Frauen-Bundesliga clubs top the list. Frankfurt has four women’s Champions League titles, Wolfsburg and Turbine Potsdam each have two and FCR Duisburg won in 2009.</p>
<p>Most of those teams consistently push for titles in the 12-team Frauen-Bundesliga. However, just like the men’s side, Bayern Munich now <a href="https:\/\/www.eurosport.com/football/bundesliga-1/standing.shtml" target="_blank" rel="noopener">tops the league</a>. Of course, Frankfurt, Wolfsburg and Potsdam all closely follow Bayern Munich.</p>
<p>If anything, this shows the depth of the league. The Frauen-Bundesliga is one of the best examples of the increased competition throughout Europe in the women’s game. Certainly, teams tend to go on <a href="https:\/\/www.worldfootball.net/winner/frauen-bundesliga/" target="_blank" rel="noopener">title dynasties</a>, but we could be on the verge of watching a new one form.</p>
<p>Frauen-Bundesliga coverage in the US starts this upcoming weekend on ata football. On Friday, Eintracht Frankfurt travels to Wolfsburg in a matchup of a combined six European crowns and 13 German titles. Kickoff is set for 2:15 p.m. ET</p>
<p>Then, on Saturday, league leaders and defending champions Bayern Munich take on mid-table side SGS Essen. Coverage is at 8 a.m. ET on <a href="http:\/\/atafootball.com" target="_blank" rel="noopener">ata football</a>.</p>
<div class="ckeditor-em"><iframe loading="lazy" src="https:\/\/w.soundcloud.com/player/?url=https%3A\/\/api.soundcloud.com/tracks/926035510&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true" width="100%" height="300" frameborder="no" scrolling="no"></iframe></div>
<div style="font-size: 10px; color: #cccccc; line-break: anywhere; word-break: normal; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif; font-weight: 100;"><a style="color: #cccccc; text-decoration: none;" title="World Soccer Talk Podcast" href="https:\/\/soundcloud.com/worldsoccertalk" target="_blank" rel="noopener">World Soccer Talk Podcast</a> · <a style="color: #cccccc; text-decoration: none;" title="Interview with ATA Football&apos;s Esmeralda Negron" href="https:\/\/soundcloud.com/worldsoccertalk/interview-with-ata-footballs-esmeralda-negron" target="_blank" rel="noopener">Interview with ATA Football’s Esmeralda Negron</a></div>


Fans of the women's game will be delighted to hear that the Frauen-Bundesliga coverage in the US will be on ata football this season.

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Soccer fans more willing to pay to stream than other sports

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Frauen-Bundesliga coverage in US available through ata football