
<p>Playmaker Capital’s Futbol Sites brand has become the Argentine Football Association’s official digital agency and commercial partner in North America. </p>



<p>In its role, Futbol Sites will oversee the <a href="https://worldsoccertalk.com/argentina-national-team-tv-schedule/">Argentina</a> national team presence in North America by boosting the national team’s social media presence in English-language. </p>



<p>The centerpiece of that is the launch of new social media accounts on Instagram, TikTok, <a href="https://www.facebook.com/AFASeleccionEN" target="_blank" rel="noreferrer noopener">Facebook</a>, YouTube and <a href="https://twitter.com/AFASeleccionEN" target="_blank" rel="noreferrer noopener">Twitter</a>. Each is under the name @AFASeleccionEN. These new accounts distribute customized content for an English-language audience in collaboration with the network of Futbol Sites digital presence in North America. </p>



<p>Already one of the most popular soccer nations in the world, Argentina’s popularity spiked during the 2022 World Cup. While winning the tournament, Argentina’s following soared. However, the previous social media channels only catered to the <a href="https://twitter.com/Argentina" target="_blank" rel="noreferrer noopener">Spanish-language audience</a>. The deal with Playmaker can help the Argentina national team reach new audiences.</p>



<p>Playmaker’s Futbol Sites is the leading digital sports media group throughout Latin America and with the US Hispanic population. As part of the partnership deal, Futbol Sites will create authentic digital content – including social media creative and video. It will focus on fan experiences, highlights, celebrations, watch parties and more.</p>



<h2>Playmaker has outlets to help Argentina national team</h2>



<p>Playmaker is one of the fastest growing media brands in the Americas, and that extends to the United States. Its brands include popular site Bolavip and us here at World Soccer Talk.</p>



<p>Additionally, as a strategic business and sponsorship partner, Futbol Sites’ dedicated cross-border partnerships team will place new North American sponsors against AFA’s name and likeness. Per the agreement, Futbol Sites will be granted the right to connect iconic North American brands to AFA and its top players, including Lionel Messi, Emiliano “Dibu” Martínez, Angel Di María, Julian Álvarez and Enzo Fernández, among others.</p>



<p>Playmaker, the digital sports media company specializing in the North, Central and South America, is one of the <a href="https://worldsoccertalk.com/news/playmaker-among-top-sports-media-groups-across-americas-20230302-WST-421871.html">most visited groups of sites in the Americas</a>. Recent data released by Comscore places Playmaker at seventh in the top sports media companies in the Americas based on multi-platform total visits in December 2022.</p>



<p>With Playmaker’s and Futbol Sites’ help, dedicated cross-border partnerships team will place new North American sponsors against AFA’s name and likeness.</p>



<p>If there was ever a time to follow the Argentina soccer landscape, it is now. The national side is defending its World Cup title. Also, <a href="https://worldsoccertalk.com/fanatiz-to-broadcast-first-argentina-friendlies-since-world-cup-20230320-WST-423825.html">Fanatiz signed an exclusive deal to broadcast Argentina</a> friendlies in the United States.</p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<div class="ck-youtube"><iframe loading="lazy" title="ArgentinaPPV Fanatiz eng 1" width="500" height="281" src="https://www.youtube.com/embed/RUJts_XT8Mk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen=""></iframe></div>
</div></figure>



<p>Those games start with a pair of friendlies against Panama and Curacao to celebrate the World Cup.</p>



<p><em>PHOTO: IMAGO / Sportimage</em></p>


Playmaker and the Argentina national team came to an agreement that should help the national side grow its English-language brand.

Playmaker to represent Argentina national team in North America


<p>Playmaker, the digital sports media company specializing in the North, Central and South America, is one of the most visited groups of sites in the Americas. Recent data released by Comscore places Playmaker at seventh in the top sports media companies in the Americas based on multi-platform total visits in December 2022.</p>



<p>That month, of course, featured the culmination of the <a href="https://worldsoccertalk.com/tv/2022-world-cup-final-viewership-watched-by-26-million-20221220-WST-412917.html">2022 World Cup</a>. That was <a href="https://worldsoccertalk.com/tv/americans-watched-more-world-cup-than-march-madness-20221222-WST-413170.html">a busy time</a> for a number of <a href="https://www.playmaker.fans/brands/" target="_blank" rel="noreferrer noopener">Playmaker’s properties</a>, many of which focus on soccer. Playmaker’s media includes fan- and reader-centric websites such as <a href="https://www.bolavip.com" target="_blank" rel="noreferrer noopener">Bolavip</a> and Yardbarker. </p>



<p>Full disclosure, Playmaker is also the <a href="https://worldsoccertalk.com/2022/07/05/world-soccer-talk-acquired-by-playmaker/">parent company of World Soccer Talk</a> since July 2022.</p>



<p>The combination of websites, podcasts and other forms of media enabled Playmaker to achieve dominance in Latin America and strong standings in the United States and Canada. More remarkably, Playmaker accomplished this in its first year of full operation. </p>



<p>In Latin America, Playmaker is the top media sports group based on audience. In the United States, Playmaker jumped from 23rd most popular company to 18th. Then, in Canada, where Playmaker is headquartered, Playmaker rose from 15th to 12th. Both of those rise in rank are compared to 2021 over the same time period. </p>



<h2>Playmaker popularity surges in the media groups of Americas</h2>



<p>Combined, Playmaker is among household names of the sports media world. The likes of ESPN, Yahoo, Sports Illustrated and CBS Sports are in the same conversation as playmaker based on total visits in December 2022.</p>



<figure class="wp-block-image size-full"><div><figure class="image"><img loading="lazy" width="1080" height="1080" src="https://ds-images.bolavip.com/news/image?src=https://images.worldsoccertalk.com/webp/WST_20230302_WST_421871_top-sports-media-groups.webp&amp;width=1080&amp;height=1080" alt="" class="wp-image-421887" srcset="https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2023/03/top-sports-media-groups.jpeg 1080w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2023/03/top-sports-media-groups-300x300.jpeg 300w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2023/03/top-sports-media-groups-150x150.jpeg 150w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2023/03/top-sports-media-groups-768x768.jpeg 768w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2023/03/top-sports-media-groups-560x560.jpeg 560w" sizes="(max-width: 1080px) 100vw, 1080px"></figure></div></figure>



<p>Note that this data is for December of 2022. Plus, it combines the data from Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru and the United States. This is both mobile and desktop visits, too. </p>



<p>While Latin America does drive those numbers up, the widespread growth is even better.</p>



<p>“We continue to experience balanced growth across all of our web properties in Latin America, the US, and Canada,” said Jordan Gnat, Playmaker CEO. “We’ve extended our leadership position in numerous Latin American regions and we’re quickly gaining market share in the US and Canada, markets that are core to our growth strategy.”</p>



<p>Meanwhile, World Soccer Talk <a href="https://worldsoccertalk.com/amp/tv/most-popular-soccer-websites-in-usa-during-world-cup-2022-20230116-WST-415489.html">climbed to number five</a> of the most-popular soccer websites in the United States. The website was only beaten out by FIFA.com, USsoccer.com, Goal.com and MLS’ website.</p>


Recent data released by Comscore put Playmaker, the parent company of World Soccer Talk, among popular sports media groups in the Americas.

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Playmaker to represent Argentina national team in North America

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Playmaker among top sports media groups across Americas