Reporter John Ourand, a two-decade veteran of Sports Business Journal and the leading sports TV industry insider in the United States, suggests that Apple TV's MLS viewership for the 2024 final was as low as 65,000 viewers on MLS Season Pass. Ourand, who now writes for the sports industry newsletter Puck, added that the game […]

Do you want MLS to rule all of professional club soccer in the United States? It’s heading that way. We dissect what MLS Commissioner Don Garber says on the topic, as well as what it means for soccer fans (and clubs) across the United States. We also share our analysis of the viewership numbers for […]

Gareth Bale scored a pivotal goal for LAFC in the MLS Cup Final this past weekend. His equalizer, in the 128th minute, sent LAFC into a penalty shootout against Philadelphia Union. Eventually, LAFC won the spot kicks, 3-0, clinching the side's first MLS Cup. Of course, Gareth Bale is an international star. His time at […]