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Business of Soccer

/ 371 days ago

MLS buys Ad Age article to promote Mexico team

MLS's marketing arm SUM has bought a sponsored article in Ad Age to promote the Mexico national team. The fact that MLS' marketing division Soccer United Marketing (SUM) is responsible for marketing and profiting from the national team of Mexico is surreal. For instance, imagine if the English FA (or Premier League) was marketing the […]

Leagues: MLS

/ 5444 days ago

MLS Teams Need To Take CONCACAF Champions League Seriously

The group stage of the CONCACAF Champions League is set to start this coming week, and a question on the minds of many MLS fans is: “Will the MLS clubs involved in this competition step up and take it seriously?” After RedBull New York and Toronto FC got knocked out during the qualifying rounds, meaning […]