There is no secret that sports leagues, including soccer and the World Cup, have a Gen Z problem. Those born between 1997 and 2012 are much less involved in sports compared to other age groups. This includes both playing and being interested in watching games on TV. The statistics show that younger Gen Z kids, […]

With South Africa vs. Mexico only 49 days away  the promotional machine at ESPN is in full swing. Their first TV spot titled "Robben Island" was released a few weeks ago and highlighted the history of South Africa along with the importance of 2010 being the first World Cup to be played on the continent. […]

What do SB Waste Management and Recycling Services, Haynes Manuals, Brindley Kia, The Money Shop, Imperial Snack Foods and Beacon Radio all have in common? Answer – they're all sponsors of signboard advertising at Molineux, the home of Wolverhampton Wanderers. This isn't meant to be a plug for those companies. Far from it. It's just […]

Many of you will probably not like what I'm going to say, but I think we as soccer fans, myself included, are very hard to please. We want HD. We don't want a sports ticker across the bottom. We want a clean presentation on screen with very few bugs, just the beautiful game. We want […]