
<p>Apple TV+ is preparing to introduce an ad-supported option for potential subscribers. This level of Apple TV+ will cost less than the current monthly subscription offer, which is $6.99 per month. However, that comes at the cost of having commercials run during shows and movies on the platform.</p>



<p>According to media news website <em><a href="https://www.theinformation.com/articles/apple-hires-ad-executive-for-apple-tv-a-sign-of-apples-video-ad-ambitions?utm_source=pocket_saves&amp;irclickid=zHWxivTUCxyNTsxWHj15PTYHUkAUnCXpszPiw40&amp;irgwc=1&amp;utm_source=affiliate&amp;utm_medium=cpa&amp;utm_campaign=10078-Skimbit+Ltd.&amp;utm_term=imore.com" target="_blank" rel="noreferrer noopener">The Information</a></em>, Apple hired Lauren Fry. Fry is an executive with a background in digital video advertising. According to the report, Apple plans to use Fry’s expertise to introduce the ad-supported version of its paid-streaming service. </p>



<p>Reportedly, Apple has been seeking advertisers to run on this potential ad-supported version of Apple TV+. Commercials on sports programming are just the beginning for what Apple could do. In fact, it could rival Netflix Basic.</p>



<p>For those unaware, <a href="https://variety.com/2022/digital/news/netflix-ad-supported-plan-launch-date-pricing-1235402196/" target="_blank" rel="noreferrer noopener">Netflix launched its ‘Basic’ version</a> launched in early November for $6.99 per month. For reference, this is $3 cheaper than the standard, ad-free version of Netflix. Interestingly, it launched without the full complement of Netflix’s TV shows and movies due to licensing. </p>



<p>As the Apple TV+ ad-supported is still just a rumor, there is no indication of price or offering list.</p>



<h2>Apple TV+ ad-supported option still has plenty</h2>



<p>That being said, a version of Apple TV+ with ads could open some doors for those not willing to spend the full $6.99 per month. If it is, for example, $3 cheaper, the same difference between Netflix and Netflix Basic, audiences can watch shows like <a href="https://worldsoccertalk.com/tv/ted-lasso-season-three-details-announced-20230119-WST-416142.html">Ted Lasso</a> or documentaries like <em><a href="https://worldsoccertalk.com/tv/super-league-the-war-for-football-apples-next-soccer-hit-20230112-WST-413696.html">War for Football</a> </em>at a discount.</p>



<p>Moreover, Apple recently announced plans for <a href="https://worldsoccertalk.com/news/apple-announces-real-madrid-documentary-and-release-date-20230228-WST-421665.html">a Real Madrid documentary</a> only on Apple TV+. That, along with <a href="https://worldsoccertalk.com/tv/mls-season-pass-coverage-review-week-one-first-impressions-20230227-WST-421421.html">MLS Season Pass debuting</a> in February, shows Apple’s further commitment to bringing soccer content to audiences.</p>


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<p>There is, however, no mention of whether or not this will affect MLS Season Pass pricing. Right now, Apple TV+ users get a discount on MLS Season Pass. Subscribers paying $6.99 per month on Apple TV+ can get MLS Season Pass for $12.99 per month ($79 per year).</p>


Apple TV+ is looking into adding an ad-supported tier for a discounted price, opening the door for Ted Lasso and documentaries for less.

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