Werder Bremen shirt from hummel breaks 10-year sales record

Werder Bremen shirt from hummel breaks 10-year sales record

Danish sportswear brand 'hummel' revealed some interesting news regarding Bundesliga side Werder Bremen. According to the company, Bremen's 2023/24 home jersey has become the club's best-selling shirt in the last decade. Hummel only just signed a six-year deal to produce Bremen's jerseys earlier this summer. The brand previously partnered with the German club between 1976 […]

Football Shirts

/ 13 days ago

Werder Bremen shirt from hummel breaks 10-year sales record

Danish sportswear brand 'hummel' revealed some interesting news regarding Bundesliga side Werder Bremen. According to the company, Bremen's 2023/24 home jersey has become the club's best-selling shirt in the last decade. Hummel only just signed a six-year deal to produce Bremen's jerseys earlier this summer. The brand previously partnered with the German club between 1976 […]

Football Shirts

/ 13 days ago

Man United to change shirt sponsor to US company

Manchester United is reportedly in advanced negotiations with a new shirt sponsor. According to The Athletic, the Red Devils are looking to advance their current partnership with Qualcomm. The two sides already have an existing relationship on a minor level, but the technology company wants to amp up funding to become United's shirt sponsor. Qualcomm, […]

fc copenhagen

/ 60 days ago

Copenhagen latest club to ban signs asking for player jerseys

Danish soccer giants Copenhagen have made the decision to ban fan signs asking a player for game-worn jerseys. The move comes nearly a year after Ajax also prohibited supporters from bringing similar signs into the stadium. Much like the Eredivisie side, Copenhagen has listed a similar reason for the ban. "From this season, FC Copenhagen […]

Adidas

/ 61 days ago

Messi Inter Miami jerseys currently on backorder until October

Lionel Messi's move to Inter Miami has sent shockwaves through the world of soccer here in the United States. Millions of fans looked on as the superstar made his debut for the Major League Soccer club on Friday. Celebrities packed DRV PNK Stadium in Fort Lauderdale to watch Messi enter the game as a substitute. […]

Football Shirts

/ 75 days ago

Wrexham unveil away and third kits ahead of US tour

Wrexham have officially revealed their new away and third kits ahead of their return to the English Football League. The Welsh side gained promotion to League Two back in April after winning the National League title. Moving out of the National League gave the team a new option in jersey color. Italian sportswear company Macron […]

Business of Soccer

/ 77 days ago

How much soccer clubs earn from shirt sales

When a soccer club signs a huge player, we often assume shirt sales will be a huge financial windfall for the club. But is that really the case? Data suggests that it's not as large a chunk of club revenue as you might think. Figures posted at The Sports Journal reveal the shirt sales revenue […]

Football Shirts

/ 183 days ago

Adidas 2023 Women's World Cup kits reviewed

Adidas have released a batch of 2023 Women's World Cup kits for nine of the ten sides they'll be outfitting at this summer's tournament. The secondary strips for Argentina, Colombia, Costa Rica, Germany, Italy, Jamaica, Japan, Spain and Sweden have been shown off, with the Philippines design on the way. Most of the designs feature […]

AC Milan

/ 212 days ago

AC Milan 4th kit is an 8-bit hit

The new 2023 AC Milan 4th kit has arrived, and it drapes the Serie A giants in pixelated perfection. A collaboration between the club, Puma and Paris-based fashion label KOCHÉ, the new shirt would be right at home in an early-90s video game. It's interesting that this is a 4th kit, but looks so similar […]

Football Shirts

/ 227 days ago

Adidas' Scotland 150 years anniversary kit is sublime

Adidas and the Scottish Football Association have unveiled a special Scotland 150 years anniversary kit. The shirt celebrates their momentous sesquicentennial anniversary. Scottish Football Association's Twitter account for the national team teased the new shirt with a post on Thursday, showing off the elegant design: The baby blue top is accented with white collar and […]

Football Shirts

/ 2960 days ago

50 greatest soccer jerseys ever, as judged by experts

No matter whether you call them shirts, kits, jerseys or uniforms, the experts at The Football Attic, True Colours and Design Football have compiled a comprehensive list of the 50 greatest soccer jerseys ever. The experts, which include John Devlin, Chris Oakley, Rich Johnson and Jay (from DesignFootball.com) went through thousands of shirt to come […]