Real Madrid President Florentino Perez has continually professed that his club's shirt is the most valuable in the soccer market, based on sales, worldwide exposure and sporting success. It is now being reported that Real Madrid and Adidas are set to announce a record breaking kit-sponsorship deal which would see the ten-time European champions receive as much […]

Most of us have our favorite soccer brand. It can be for shirts, balls, gear or other soccer-related merchandise. No matter what the brand is, many soccer fans are loyal to that brand. Some may have fond memories of wearing that clothing when they were young. Others may like the style of it. But what […]

German sportswear giant Adidas would like to see Manchester United playing more attractive soccer, their CEO Herbert Hainer told German daily Suddeutsche Zeitung in an interview published on Monday. The interview could put more pressure on under-fire Manchester United manager Dutchman Louis van Gaal, whose charges have been widely accused of being boring this season. […]

The head of German sportswear giant Adidas hinted for the first time on Wednesday at the possibility of cutting links with FIFA in the wake of the corruption allegations dogging the bidding process for the 2006 World Cup. "If FIFA succeeds in reforming itself — and in my view they're making good progress here — […]

The holiday season is coming and with Christmas shopping earlier than ever we thought now would be a good time to share with you the best soccer boots of 2015 ahead of purchasing a pair for your friends or children. With the top of the Premier League as exciting as it has ever been and […]

adidas has released a video to promote the long-awaited launch of Manchester United's 2015/16 home jersey. In a campaign video entitled 'Break Expectations,' watch the likes of Juan Mata, Bastian Schweinsteiger, Ander Herrera, Luke Shaw and Daley Blind in three stripes in the new Manchester Utd home kit for the 2015/16 season. With voiceover by […]

Now that the Manchester United home jersey for the 2015/16 season has been unveiled by adidas, here's an interview with the man responsible for creating the design, adidas senior designer Inigo Turner: How many people are involved in the planning, developing and making of the kit?  Not so many. In terms of the content itself, […]

After much speculation, Manchester United have officially unveiled their home jersey for the 2015/16 season, which will be the first year of their 10-year record-breaking $1.2 billion deal. Taking inspiration from classic three-stripe United kits from the 1980s, adidas has reengineered these iconic designs with a modern twist, taking familiar style features that were loved […]

Bayern Munich have extended their kit deal with German manufacturer Adidas until 2030 for a reported $1 billion (£645 million). The club's current contract with the company had another five years remaining but Adidas moved early in order to secure the Bundesliga champions for the long term. "With this extension of the contract until 2030 Adidas […]

A photo of adidas' UEFA Champions League ball for the 2014/15 UEFA Champions League final has been leaked on the Internet. The 2014/15 UEFA Champions League Final will be held in Berlin, Germany, so not surprisingly the ball features some iconic Berlin images such as the Brandenburg Gate and a bear, which is the traditional […]

This post brought to you by adidas miCoach SMART BALL. The content and opinions expressed below are that of World Soccer Talk. adidas recently launched a brand-new soccer ball technology that has the potential to revolutionize the way that soccer players train. Named adidas miCoach SMART BALL, the ball is a Bluetooth smart and app-enabled […]

When thinking of the two main companies for sports, whether it may be footwear or kits, the names that immediately come to everyone's mouths are Nike and Adidas. A good example of this is two of the biggest football/soccer clubs in Europe, Real Madrid and FC Barcelona. Madrid is sponsored by Adidas, while FC Barcelona […]

Manchester United have secured a new shirt deal with adidas, where the Old Trafford club will net $1.2 billion over the next 10 years. The £75million-a-year deal begins with the 2015/16 season when Manchester United will wear adidas shirts instead of Nike. The last time United wore adidas was 1992. The German manufacturer had a […]

The 2014 World Cup in Brazil has been one of the most entertaining World Cup tournaments in recent memory. With so many goals and upsets, every match has been interesting, but the commercials before the matches, at half time and post match have been entertaining too. Many of the larger ad campaigns have been showing […]

adidas has lost its mojo and has been beaten and dragged through the dirt by Nike. In previous soccer tournaments, adidas has led the way with innovative and remarkable advertising. Lately though, and the latest is a good example, adidas's commercials seem to be nothing more than glorified match action scenes. They're dark, unimaginative and […]