
<p>Manchester United is reportedly in advanced negotiations with a new shirt sponsor. According to <a href="https://theathletic.com/4852286/2023/09/11/manchester-united-qualcomm-shirt-sponsor/?source=emp_shared_article" target="_blank" rel="noreferrer noopener"><em>The Athletic</em></a>, the Red Devils are looking to advance their current partnership with Qualcomm. The two sides already have an existing relationship on a minor level, but the technology company wants to amp up funding to become United’s shirt sponsor.</p>



<p>Qualcomm, a San Diego-based tech corporation, creates semiconductors, software, and wireless technology services. They also currently own patents that are crucial to high-speed 5G technology. The <a href="https://worldsoccertalk.com/teams/manchester-united-tv-schedule/">Red Devils</a> revealed the partnership with Qualcomm back in August of 2022. However, the deal was just a secondary sponsorship agreement.</p>



<h5>Club’s current contract with TeamViewer to end prematurely</h5>



<p>Nevertheless, the tech company is looking to become United’s official shirt sponsor after their current deal with TeamViewer soured. The Germany-based software firm previously announced a five-year deal with the Red Devils. Although the partnership only just began in 2021, TeamViewer agreed to have the option to buy back their front-of-shirt sponsorship rights.</p>



<p>A statement on the adjusted agreement was announced in December. “Once a new shirt front partner is selected and takes on this role, TeamViewer AG will remain part of Manchester United’s partner ecosystem until the end of the original contract term, with an adapted scope of partnership,” <a href="https://theathletic.com/4852286/2023/09/11/manchester-united-qualcomm-shirt-sponsor/?source=emp_shared_article" target="_blank" rel="noreferrer noopener">read</a> the statement.</p>



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<div class="ck-twitter"><blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">🚨 <a href="https://twitter.com/hashtag/mufc?src=hash&amp;ref_src=twsrc%5Etfw">#mufc</a> are in advanced talks over a new front-of-shirt sponsorship with the USA-based technology company Qualcomm, in a deal that would see them earn £60 million a  year. It would be expected to commence in time for the 2024/25 season. [<a href="https://twitter.com/AdamCrafton_?ref_src=twsrc%5Etfw">@AdamCrafton_</a>] <a href="https://t.co/fASDrzAYZ5">pic.twitter.com/fASDrzAYZ5</a></p>— The United Stand (@UnitedStandMUFC) <a href="https://twitter.com/UnitedStandMUFC/status/1701300102768267740?ref_src=twsrc%5Etfw">September 11, 2023</a></blockquote></div><script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div></figure>



<p>“This would lead to a substantial reduction of partnership volume to a single-digit million USD amount p.a., resulting in a significant positive impact on TeamViewer’s profitability.”</p>



<h2>Qualcomm shirt sponsor should give United boost in funds</h2>



<p>The deal between United and TeamViewer is reportedly worth about $58 million each season. Nevertheless, the aforementioned news outlet is reporting that United is now looking for a shirt sponsorship deal closer to $75 million annually. Qualcomm is currently negotiating a final price with the club.</p>



<p>Qualcomm will not feature on United jerseys just yet despite a deal coming soon. The club has already printed and sold a plethora of 2023/24 shirts with the TeamViewer logo on the chest. United <a href="https://www.statista.com/statistics/1118294/football-shirt-sales-by-club/" target="_blank" rel="noreferrer noopener">reportedly</a> sells nearly two million replica jerseys each year. It is essentially too late to change front-of-shirt sponsors right now. Qualcomm, however, could very well appear on United jerseys ahead of the 2024/25 season.</p>



<p><em>PHOTO: IMAGO &amp; Action Plus</em></p>


Man United to change shirt sponsor to US company

Manchester United is reportedly closing in on a new front-of-shirt sponsorship deal with a United States technology company.

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Man United to change shirt sponsor to US company