Category: Soccer United Marketing

Carlos Cordeiro’s tenure will be judged by how he handles Soccer United Marketing (SUM)

After Carlos Cordeiro’s election win this past weekend as US Soccer Federation (USSF) President, the general sense is that Cordeiro’s management style will be different than his predecessor Sunil Gulati and that he will attempt to find a more consensus-based approach to issues. But in terms of general policies and positions, he doesn’t differ from Gulati very much except in one notable place — the role of Soccer United Marketing (SUM) as the media partner of US Soccer. SUM, which is owned by MLS and was created specifically to allow the league to enter the sports marketing and media business ... Read more

TV Fees – The Key to MLS’ Future

TV Rules The number one item that should be on the agenda for MLS officials should be has to be the preservation of the TV rights contracts. Why do I believe that TV holds the future of MLS in its grasp? Because it’s already saved the league once. And as of now, it could be argued that the contracts might not even be extended at the current price, or not extended at all(unlikely). In light of the recent debut of La Liga and EPL on ESPN, one has to wonder to what extent ESPN will promote MLS. After all, ESPN ... Read more

SUMmer of Soccer Events

SUMmer of Soccer Continues The ‘Summer of Soccer’ which began on June 20, rolls on. As of now, over 1,455,000 have attended SuperLiga, the Gold Cup, the World Football Challenge and a variety of club and international friendlies. Since my last post on the SUMmer of Soccer, an International Friendly doubleheader was played and a few more friendlies were scheduled … Summer of Soccer Opponents Venue Date Event Att  RSL v Chivas de Guadalajara  Rio Tinto Stadium Sandy, UT  Wed, Oct 07 Friendly    FCD v New England Mexico v Colombia  Cotton Bowl Dallas, TX  Wed, Sep 30 MLS Friendly     Chivas USA v Chivas ... Read more

SUMmer of Soccer Rolls On

SUMmer of Soccer Continues First let me apologize for the tardiness of this post. I Amtraked across America to visit family, go to a wedding, and I’m going to cram in a trip to Giants’ Stadium for the Gold Cup Final. Can you believe it, no Wi-Fi in any Amtrak station between Arizona and Chicago, nor between Chi-town and New York, so a ‘just the numbers’ abbreviated post before the weekend(actually very late Friday night). My normal ‘Take Me Out to the Ballgame’ post may also be a tad late, but we’ll see how things go. Now on to the ... Read more

MLS and the SUMmer of Soccer cont’d

SUMmer of Soccer Continues Coming into this past weekend, 21 matches(5 doubleheaders) have been played during the the ‘Summer of Soccer’ which began on June 20. Attendance: 252,914. All games, except the Timbers friendly, were part of entities owned or marketed by Soccer United Marketing(SUM). The Gold Cup finished the group phase with 6 doubleheaders. Here’s how this week’s events fared … Summer of Soccer Attendances Opponents Venue Date Event Att  Panama vs. Nicaragua Mexico vs. Guadeloupe  U of Phoenix Stadium Glendale, AZ Sun, July 12  Gold Cup  23,876   RSL v Club America  Rio Tinto Stadium Sandy, UT Sat, July 11  Friendly  17,212  ... Read more

MLS and the Summer of Soccer Continued

Summer of Soccer Continues The 14 matches that were played during the first week of the ‘Summer of Soccer’ drew 168,687. All games were part of entities owned or marketed by Soccer United Marketing(SUM). The Gold Cup kicked off this week. By Sunday, three of the nine doubleheaders that constitute the group phase were played. The other 6 will be contested this week. Here’s how this week’s events fared … Summer of Soccer Attendances Opponents Venue Date Event Att  Panama v Guadeloupe Oakland-Alameda Cty Col.Oakland, CA Sun, Jul 05 Gold Cup  32,500   Nicaragua v Mexico  Honduras v Haiti Qwest Field, ... Read more

SUM-mer of Soccer Kicks Off

photo by altRego SuperLiga 2009 – Matchday 3 Group A Game Score Pts   Chicago 1 6 Chicago – MLSNet Tigres UANL 2 6 Tigres UANL – Wikipedia   San Luis 1 4 San Luis – Wikipedia Chivas USA 1 1 Chivas USA – MLSNet Group B New England 1 7 Revolution Soccer Atlas 0 2 Atlas – The Offside   Kansas City 1 2 Kansas City – Hillcrest Road Santos Laguna 3 4 Santos Laguna – Wikipedia Chicago and Tigres advance from Group A. New England and Santos Laguna advance from Group B. The semifinals are scheduled for July ... Read more

MLS: SuperLiga Adding To the SUM

In my last post I prompted a discussion that centers around SUM and its relationship to MLS. If you are unaware of Soccer United Marketing(SUM), it was created at a time when the league was in danger of folding. Just 5 years after its first season in 1996, the league was looking at contraction and possibly worse. It was then that new commissioner Don Garber convinced league investors to pony up the money for the US broadcast rights to the 2002 and 2006 World Cup from the German company that had originally purchased the rights from FIFA. Here are a ... Read more