They warned “the amount of new infrastructure required for the Morocco 2026 bid to become reality cannot be overstated”.
The report made the US-Canada-Mexico bid the clear favourite after rating it four out of five, and Morocco was not able to bridge the gap.
– $11 billion profit pledge –
The 1994 World Cup in the United States set an attendance record that still stands, with nearly 3.6 million spectators for only 52 matches.
That suggests that North American bid leaders’ promises to deliver a record $11 billion profit for the 2026 tournament are feasible.
The decision will be a shot in the arm for football in the US, after the national team failed to qualify for 2018 in a huge setback for the game there.
It will also be celebrated in football-crazy Mexico, which hosted the World Cup in 1970 and in 1986 — the tournament remembered for Diego Maradona’s “Hand of God” goal.
But the result was a bitter blow for Morocco after a fifth failed bid. In 2010 it lost out to South Africa, which became the first African host.
Morocco was quick to congratulate the winner, tweeting “#Maroc2026 congratulates @United2026 on their victory.”
The Moroccan bid had enlisted the support of the British communications agency that helped London and Paris land the 2012 and 2024 Olympics.
France, in particular, lobbied behind the scenes for French-speaking Morocco and the bid had the support of most African nations.
The US defeat by Qatar in its bid to host the 2022 World Cup is now tarnished by corruption allegations that spelled the beginning of the end of the once all-powerful FIFA president Blatter.
That vote prompted an overhaul of the rules. Whereas previously the 24 members of the FIFA Executive Committee used to determine World Cup races, the host is now decided by a vote of individual FIFA member nations.