MLS game scores 1 million viewers for first time since 2008
Saturday night’s broadcast of San Jose Earthquakes against LA Galaxy averaged 1 million viewers on Univision, the first time that MLS has hit that number since 2008.
The broadcast of the California Clasico was the first MLS match televised live on Univision since 1999. No regular season or post-season MLS game has ever drawn those viewing numbers on Spanish-language television.
Plus, the San Jose-Galaxy match is the first game to be watched by 1 million people since 2008 (for David Beckham’s Galaxy debut against DC United).
The Spanish-language broadcast included 548,000 viewers between the ages of 18 and 49.
The record viewing audience was helped that it was preceded by the Copa America Centenario third-place final featuring USA vs. Colombia on Univision.
FOX broadcasting network has an opportunity to break the 1 million barrier when it televises Portland Timbers vs. Seattle Sounders on Saturday, July 17 at 3pm ET. Like Univision, that game will be shown on over-the-air television.