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Manchester United Secure $1.2 Billion Shirt Deal With Adidas

manchester united adidas Manchester United Secure $1.2 Billion Shirt Deal With Adidas

Manchester United have secured a new shirt deal with adidas, where the Old Trafford club will net $1.2 billion over the next 10 years.

The £75million-a-year deal begins with the 2015/16 season when Manchester United will wear adidas shirts instead of Nike. The last time United wore adidas was 1992. The German manufacturer had a memorable history with Manchester United from 1980 to 1992, where United won 3 FA Cup trophies wearing the kits with the three stripes.

As part of the agreement, adidas will supply product to Manchester United and outfit all of the club’s teams. In addition, adidas will have the exclusive right to distribute dual-branded merchandising products worldwide.

soccer kit deals Manchester United Secure $1.2 Billion Shirt Deal With Adidas

Manchester United joins the roster of adidas football partners, including some of the world’s top clubs such as Real Madrid, FC Bayern Munich, Chelsea FC, AC Milan, Flamengo and – also starting with the 2015/2016 season – Juventus.

“We are excited to team up with Manchester United, one of the most successful and most loved football clubs globally. Our new partnership with Manchester United clearly underlines our leadership in football and will help us to further strengthen our position in key markets around the world,” said Herbert Hainer, adidas Group CEO. “At the same time, this collaboration marks a milestone for us when it comes to merchandising potential. We expect total sales to reach 1.5 billion GBP during the duration of our partnership.”

The £75million a year deal is the biggest in club soccer, which is more than double what Real Madrid has. Nike, who pulled out of negotiations with Manchester United to renew its deal, will finish the 2014/15 season with United.

The money from adidas will certainly give Manchester United a huge boost financially, to help them finance some big transfer buys, as well as being able (if they so choose) to pay off some of the United debt.


This entry was posted in Adidas, Leagues: EPL, Manchester United. Bookmark the permalink.

About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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