This month West Ham United launched their new away kit for the 2014/15 season.
The Hammers will play in light blue away from home for the first time since 2011/12, and for the first time in the top flight since 2008/09.
The East London club have gone for an intriguing design this year. There are flashes of dark blue throughout the shirt – the sash across the front, the sleeve cuffs and the Adidas markings are all navy – giving a subtle contrast to the primary sky blue color.
Alpari, the UK-based foreign exchange broker, returns for a second season to adorn West Ham’s kit. While the Adidas logo and their signature three stripes are in dark blue, Alpari’s logo is white.
Similarly, the players’ names and numbers will also be white, on a solid sky blue back.
The shorts of this kit are dark blue (with sky blue trim), while the socks are sky blue.
This is an appealing kit. It may have run the risk of being a little mundane, but the dark sash across the front gives the jersey a focal point, and makes it more eye-catching.
Meanwhile, the away goalkeeper’s strip is all white (with black sponsorship markings), but for a pair of orange flashes running along the edge of the jersey. Like the outfielder’s kit, this is an attractive, simple design. It has one striking feature, but overall you can’t say the designers have gone for anything too outlandish.