Category: TV Ratings

USWNT TV ratings for 2015-19 averaged 929K on US English-language television

With the final TV numbers from the US Women’s National Team’s victory over the Netherlands at the Women’s World Cup now available, it’s time to take a look at the TV ratings for the full World Cup cycle for the USWNT, as we did several months ago for the USA men’s team. On a year to year basis, the USWNT TV ratings have been somewhat volatile. In 2015, the WNT averaged 2,522,400 viewers per game for 25 games (though the data included here only uses the last nine games of 2015, as that’s when the most recent cycle started). In ... Read more

Most-watched soccer games on US TV for June 24-July 7, 2019

The 2019 FIFA Women’s World Cup reached its conclusion on Sunday, breaking many records in the process particularly on the Spanish-language side. Sunday morning’s final delivered a total audience of 1.6 million viewers on Telemundo’s broadcast, making it the most-watched FIFA Women’s World Cup match in the history of Spanish-language television. The tournament, as a whole, also set a record for the most-watched FIFA Women’s World Cup ever on Spanish-language television, with Telemundo averaging 301,000 viewers per match across all of their platforms, a 27% increase from the 2015 World Cup in Canada. Over on FOX, the final saw a ... Read more

Record 29.5 million watched Women’s World Cup, Gold Cup and Copa America finals in USA

Sunday will go down in history as the day that the United States Women’s National Team won a record fourth Women’s World Cup. But while the US women captured much of the limelight this past weekend, the biggest winner on Sunday was the sport of soccer as more than 29 million viewers tuned in to watch the finals of the Women’s World Cup, Gold Cup and Copa America as well as a midseason MLS game. The viewership numbers on Sunday featured: • USA-Netherlands (Women’s World Cup Final) 15.87 million (FOX and Telemundo) • Brazil-Peru (Copa America Final) 3.1 million (Telemundo) • USA-Mexico (Gold ... Read more

USA-Mexico Gold Cup Final scores 8.7 million viewers on FS1 and Univision combined

CONCACAF’s 2019 edition of the Gold Cup Final between Mexico and the United States averaged 8.78 million viewers across Univision and FS1 on Sunday night. The final averaged 5.9 million on Univision, making it the most-watched men’s soccer match of 2019 on any network. It outperformed last year’s men’s France-Croatia World Cup final (7/15/18) on Telemundo as well as out-delivering Sunday’s Copa America and Women’s World Cup finals combined on Telemundo. On FS1, FOX Sports announced that the Mexico-USA game was the most-watched non-World Cup soccer telecast ever on FS1. More than 3 million viewers watched the final on FS1 ... Read more

Brazil-Peru Copa America Final scores 3.1 million viewers on Telemundo

Sunday’s Copa America Final between Brazil and Peru averaged 3.1 million viewers, ranking as the most-watched Copa America final since 2007 – tripling the 2015 final (Chile vs. Argentina, 1 million total viewers). For the 2019 tournament, Telemundo had the exclusive television rights in the United States after ESPN decided to broadcast the games exclusively via ESPN+. Unfortunately, the streaming viewing numbers were unavailable from ESPN. On Telemundo, Brazil’s 3-1 win over Peru peaked at 3.7 million TV-only viewers in the 5:45-6 p.m. ET quarter hour. The game reached 5.2 million viewers. Locally, the Copa America final was number one ... Read more

15.8 million watched Women’s World Cup Final on US television and streaming

USA’s exciting 2-0 win against Netherlands in the 2019 Women’s World Cup Final generated a viewing audience of 15.87 million across English-language and Spanish-language television and streaming in the United States. On the over-the-air FOX network and FOX streaming sites, the final delivered 14,271,000 viewers, making it the most-watched soccer match on English-language television in the U.S. since the 2015 FIFA Women’s World Cup final. On Spanish-language Telemundo and its streaming services, the game delivered a Total Audience Delivery average of 1.6 million viewers ranking as the most-watched FIFA Women’s World Cup match in Spanish-language history, surpassing by 22% the ... Read more

USWNT-England hits 8.4 million viewers to break several records

In the July 2nd victory for the United States over England in the 2019 Women’s World Cup semi-final, the viewing audience in the United States was 8,406,000. The semi-final delivered 7,386,000 viewers across FOX and streaming sources as well as 1.02 million viewers across Telemundo, NBCSN,, the Telemundo Deportes app, and the NBC Sports app. For Telemundo, it was the most-watched, non-final FIFA Women’s World Cup match in Spanish-language television history. It was also the most-streamed Women’s World Cup match Spanish-language history. On FOX, the 2-1 U.S. win over England scored 7,025,000 viewers, the most-watched soccer match on English-language ... Read more

Most-watched soccer games on US TV for June 17-23, 2019

The United States Women’s final group stage match at the Women’s World Cup averaged combined 4.145 million viewers resulting in an average audience of 4.428 million for US matches during the group stage. Overall, the Women’s World Cup group stage averaged 1.342 million viewers across FOX, FS1, Telemundo and Universo, with over 86% of viewers watching in English. Telemundo’s coverage of the 2019 Copa América is averaging 969,429 viewers through the first 14 matches of the competition. Viewership reached its peak Wednesday night with 1.8 million people tuning in to watch Argentina and Paraguay play to a 1-1 draw. Finally, ... Read more