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Which Market Has the Highest World Cup TV Ratings In the USA?

international soccer ball1 Which Market Has the Highest World Cup TV Ratings In the USA?

World Cup fever has swept the United States in the past few weeks. Everywhere you look, it seems to be there. In fact, Nielsen is reporting that World Cup soccer telecasts aired on all English and Spanish language networks have reached an estimated 34% of all U.S. TV viewers. That’s an incredible number when you consider how large the population is in the United States.

According to Nielsen, viewers in the Miami-Ft. Lauderdale market are watching the World Cup more than any other market in the country. Through Tuesday, Miami has the highest ratings for both English language (3.6 HH rating) and Spanish language (5.2 HH rating) World Cup telecasts.

New York City has the second highest ratings for English language telecasts (3.3 HH rating), followed by Washington, DC (3.2 HH rating). San Diego, which was the top rated English language market in 2006, ranks fourth so far this year with a 3.1 average household rating.

Interestingly, when you look at the highest ranked local markets in the US for World Cup TV ratings, only 50% of the top ten Spanish-language markets have a Major League Soccer team, while only 60% of the top ten English-language markets have a MLS team.

In related news, out of the 18 cities selected for inclusion in the USA bid for the 2018/2022 World Cup tournaments, Miami was this week the first city out of the 18 to surpass 50,000 signatures. In comparison, the supposed soccer mad city of Seattle only has 34,000 votes. The complete list of 18 bid cities can be found at www.gousabid.com/city


This entry was posted in Leagues: Major League Soccer, World Cup, World Cup 2010 and tagged , , . Bookmark the permalink.

About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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