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09-10 Premier League Kits: The Good, The Bad And The Ugly

In a tribute to the Clint Eastwood movie, “The Good, The Bad and The Ugly,” EPL Talk has categorized the new shirts for the 2009-2010 season into three categories. It wasn’t easy. Many of the ones that we would have placed in a mediocre category, if it was available, had to go into “The Good” or “The Bad.” Most of the ones down the middle of the line went into the latter.

Football clubs have transition years where instead of winning trophies, they end up rebuilding and strengthening their squads and preparing for greater success the following season. This, I believe, is what’s happening to the 2009-2010 season of shirt designs for Premier League clubs. There are a few strong ones, but the majority of designs lack imagination, are bereft of new ideas and are just plain awful.

Here are the results:

The Good

manchester city new kits 09 10 Premier League Kits: The Good, The Bad And The Ugly

Manchester City home & away shirts

blackburn rovers home jersey 09 10 Premier League Kits: The Good, The Bad And The Ugly

Blackburn Rovers home shirt

new chelsea third shirt 09 10 09 10 Premier League Kits: The Good, The Bad And The Ugly

Chelsea third shirt

new liverpool away shirt 09 10 Premier League Kits: The Good, The Bad And The Ugly

Liverpool away shirt

sunderland new home shirt 09 10 Premier League Kits: The Good, The Bad And The Ugly

Sunderland home shirt

burnley home jersey 09 10 Premier League Kits: The Good, The Bad And The Ugly

Burnley home shirt

The Bad:

arsenal away kit new 09 10 Premier League Kits: The Good, The Bad And The Ugly

Arsenal away shirt

aston villa away shirt 09 10 Premier League Kits: The Good, The Bad And The Ugly

Aston Villa away shirt

new chelsea away shirt 09 10 09 10 Premier League Kits: The Good, The Bad And The Ugly

Chelsea away shirt

blackburn rovers new away kit1 09 10 Premier League Kits: The Good, The Bad And The Ugly

Blackburn Rovers away

sunderland away kit 09 10 Premier League Kits: The Good, The Bad And The Ugly

Sunderland away shirt

west ham united away 09 10 Premier League Kits: The Good, The Bad And The Ugly

West Ham United away shirt

new wigan athletic home shirt 09 10 Premier League Kits: The Good, The Bad And The Ugly

Wigan Athletic home shirt

burnley away kit 09 10 Premier League Kits: The Good, The Bad And The Ugly

Burnley away shirt

new fulham home kit 09 10 Premier League Kits: The Good, The Bad And The Ugly

Fulham home shirt

manchester city new kits2 09 10 Premier League Kits: The Good, The Bad And The Ugly

Manchester City away shirt

new spurs home away third kits2 09 10 Premier League Kits: The Good, The Bad And The Ugly

Spurs away shirt

The Ugly:

new everton home kit 09 10 Premier League Kits: The Good, The Bad And The Ugly

Everton home shirt

new bolton wanderers home shirt 09 10 Premier League Kits: The Good, The Bad And The Ugly

Bolton home shirt

new manchester united home shirt 09 10 Premier League Kits: The Good, The Bad And The Ugly

Manchester United home shirt

new chelsea home kit 09 10 Premier League Kits: The Good, The Bad And The Ugly

Chelsea home shirt

stoke city away kit1 09 10 Premier League Kits: The Good, The Bad And The Ugly

Stoke City away shirt

new wolves home shirt 09 10 Premier League Kits: The Good, The Bad And The Ugly

Wolves home shirt

new wolves away shirt 09 10 Premier League Kits: The Good, The Bad And The Ugly

Wolves away shirt

birmingham city away kit 09 10 Premier League Kits: The Good, The Bad And The Ugly

Birmingham City away shirt

new spurs home away third kits3 09 10 Premier League Kits: The Good, The Bad And The Ugly

Spurs home and third shirts

Agree or disagree? Click the comments link below to share your opinion.

This entry was posted in General, Leagues: EPL. Bookmark the permalink.

About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
View all posts by Christopher Harris →

101 Responses to 09-10 Premier League Kits: The Good, The Bad And The Ugly

  1. Flipkid says:

    Sorry, don’t agree with your assessment of Fulham’s home kit. I think the additional of black accents is brilliant.

  2. keithc says:

    Alsohighly disagree on Villa’s away kit. I’ve seen it up close, and it’s a class kit to be certain.

  3. kevin says:

    i like fullhams home kit also. its simple, the way one should be.
    i also dont think the wigan kit is that bad either.

  4. From what I’ve seen on various forums, you are way off when it comes to the Fulham kit.

  5. Peter says:

    I hate to say it, but I don’t see one kit in that whole bunch that looks appealing or is created with any sense of quality design. You might as well take random wallpaper samplings from English sitting rooms and make jerseys out of them. Probably would be an improvement.

  6. I don’t see what’s particularly galling about Wolves home, Burnley / Villa away or Fulham, Chelsea’s “wannabe Inter” away kit is exactly the WRONG strip for a club still pining for Mourinho.

    Don’t know what makes the Sunderland or Rovers kits so wonderful – pretty much a Sunderland and a rovers kit.

    Want to see the Everton throwback kit in play before rendering a decision, but it wasn’t one of my favourite EFC kits in the first place.

    Too much going on in the Manchester United kit, and it’s an old template from 2006. Weak choice. Would have been fine as an alt kit (colours consistent with the 1910 white kit). Not good as a number 1.

    Bolton – Don’t want to see that kit EVER. Hideous.

  7. Kevin_Amold says:

    Fulham’s kit is outstanding in my opinion. That seems to be the general consensus here in the comments.

  8. Dave G says:

    best of the lot is Man Shitty away… a la Peru circa 78 world cup
    Fulham and Villa look great
    Brum…WHAT IS THAT! looks like a Sunday Pub Team’s THIRD KIT!
    Sunderland and Bolton, I think I have throw up in my mouth
    Blackburn, a bit busy, but has promise I think…

    As a United Fan I LOVE the fact that the Man Shitty Sponsors Etihad Airways translates to “United Airways” snigger…all we needed this season was for united to sign a deal with Citi Bank then we could all be pissing our pants ;)

  9. Will Walton says:

    Liking the new fulham shirt a lot , too bad for my team tottenham , whats with the yellow lines ?!

  10. Kenzie Dublic says:

    United’s shirts looking gr8.. hopefully win title again this year!

    Kenzie united fan 4 lyf

  11. Christopher says:

    I actually like the new Chelsea home shirt… it’s on my list of wanted items before the July 26th game in Arlington.

  12. y0use says:

    man utd doesnt have AIG as the sponser anymore

  13. Y0USE: Pay attention.

  14. Matthew Powell says:

    I quite like all of the kits acctually. Even though I’m not too sure about Sunderlands away. Sunderland have white on both of their new kits. I don’t know what’s happened to Umbro. All of the collars are exactly the same on all kits made by Umbro, apart from on Man. City’s kits and Sunderlands away. I LOVE West Ham’s new away kit. It looks beautiful (even though I support Arsenal)!!!!! What is going on at Spurs? The yellow lines don’t suit the home and away shirts at all!!! Arsenal’s Navy with Sky Blue pinstiped shirt looks mint! Fulham’s kit is well cool! It looks a bit like Arsenal’s 08/09 away kit but in different colours. Both Blackburn ones I h8, I mean, DUH, Umbro!!?? White on both kits u thickoes!!! Wolves are ok but not good. Birmingham; ok. Stoke brilliant. All 3 Chelsae kits are rubbish! Man. United’s kit is ok-ish. Bolton’s are outsdanding, literally! Everton’s is rubbish. Burnley’s 2 kits are good but not great. Wigan’s are outstanding (even though they have exactly the same sponsor as Bolton)!!!!!!!!! All the rest are brilliant.

  15. Matt says:

    The new Chelsea kit is terrible.. It looks like a mash up of a track jacket and a sports bra.. Major step down from last years kit.

  16. Ben says:

    MANCHESTER UNITED 07/08 AWAY KIT (BLACK) BEST MANU JERSEY EVER.

  17. andrew says:

    aston villa away and fulham shirt: Good.

    Chelsea Third: O god is it the ugly

  18. Piece of Shirt says:

    I just heard Danny Kelly on Talksport refer to the new Spurs home kit as looking like ‘streaks of urine in snow’… he’s right. It’s horrible.

    I do like the Man City shirts though (all of them including the away shirt that you have in the ‘bad’ section).

    Chelsea third shirt is awful, why did you put that in the ‘good’ section?

    Nothing wrong with the Burnley away, Stoke away, Wolves home or Fulham shirt. Nothing at all.

  19. ron says:

    i only dont like the burnly everton stoke kits this idiots way off most off them are gr8

  20. callum petticrew says:

    uglyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy

  21. NSBG says:

    I REALLY LIKE THE LIVERPOOL KIT- LOOKS SO NICE! THE FULHAM KIT IS ALSO WONDERFUL!

  22. Afif Muhammad says:

    i think all liverpool kit this year is include to THE GOOD group.

  23. chrisbramley says:

    i rekon blackburns away kit is really nice. especially when u consider the flourescent yellow and moody orange monstrosities we’ve had in the past

  24. reece jones says:

    the tottenham home kit is prity much the same, i hate the everton kit its horrible.

  25. prasu says:

    manchester citys one is a fake just saw santa cruz on the website using the real one doesnt look a thing like that

    • Tom singleton says:

      mate i think you will find that it is the real shirt, that’s the training top. come on son!

  26. mo says:

    sorry but the chelsea home kit is wicked!! shame about the man u one!

  27. JG says:

    Chelsea’s third kit is wicked sweet. Just went out and got one! Everyone (Chelsea fans and haters alike) think it’s top class.

  28. Yeahh realy good kit’s well not man city’s west hams looks mint.And villa’s.

    CHEEERS :D

  29. chris jones says:

    if you think some of them are bad pity the poor newcastle fans, not only with the heartbreak of relegation to contend with now they have an away kit that makes them look like a solero gone wrong.

  30. Travis says:

    Liverpools away kit look gr8, 9/10. Villas away kit 9/10. West ham away 8/10, Man c all kits 7/10, manure 7/10, chelski really like the away kits 9/10, home 6.5/10. Bolton + everton -3/10, arsenal away 8.5/10, fulham 8/10, burnley, wolves 6.5/10, as for the rest…average 5-6/10

  31. P211 says:

    hate to say it but stokes shirt looks fine. the chelsea awy looks horrible.
    man u kits are not bad but tottenhams are just s#%t.

  32. mikey jones says:

    wat is this kid chattin the villa kit is suck so is the the fulham the only bad ones are the everton ones and sunderland ones yuck eeeeeeeeeeeeeeeee

  33. Steveig says:

    Liverpool’s away looks great

  34. joe says:

    i must say that is an amazing spurs shirt didnt think anything could beat last years or the years but there it is, walcott looks like a chump in that filthy arsehole shirt! fulhams kit is also nice!

  35. akhil says:

    i like birminghams away kit, looks slick

    also like spurs third yellow one, trust me spurs fans, it will grow on you!

  36. stokiejako says:

    stokes kit is brill and arsenal away is brilliant

  37. dbest says:

    stokes kit is the best
    5 star rating

    fulham whats wrong are
    you mad

  38. reece jones says:

    OH WHEN THE SPURS GO MARCHIN IN
    OH WHEN THE SPURS GO MARCHIN IN
    I WANNA BE IN THAT NUMBER
    OH WHEN THE SPURS GO MARCHIN IN
    TOTTENHAM!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    COME ON YOPU SPURS

  39. Ledley says:

    man utd have changed he sponsor to SAUDI TELECOM

  40. Jamie says:

    Arsenals kit make me feel sick

  41. adan man utd fan says:

    jersey man utd is very nice..very nice..glory2 man utd

  42. russ manu says:

    manu sponsor is aon not saudi telecom or aig. burnley kit is the worst ive ever seen why did you put it in good?? . bolton is the best one. spurs is rubbish whats with the yellow.Man u rocks!! chelsea shit so is arsenals kitman city crap

  43. jordan says:

    Burnley’s kit = Amazing
    Blackburn’s kit = Poo!

  44. bailey says:

    what type of drugs do you think the people who made the chelsea, bolton, man u and everton kits,
    i like the new arsenal away kit

  45. Own Goal says:

    That Chelski’s 3rd kit look hoorrible. Desibner must have been on LSD.

  46. SPK says:

    I’d bet my mortgage I’d p#@s myself laughing if I seen most of these jokers’ wardrobes who’ve made comments, judging by their opinions on who’s kit good or bad. Just accept that Man City have the best kits in the league, you all know I’m right! You’re all just jealous that you won’t have the chance of wearing such a high quality tailored shirt. None of these rubbish ironed-on sponsors nor poorly stitched team badges on shirts down at Eastlands. CTID

  47. Ant says:

    The wolves one aint that orange, just looks like it on the internet. Got it at home and its gold like it should b

  48. Harry says:

    BLACKBURN KIT+CHELSEA AWAY = TREMENDOUS
    BURNLEY HOME AND AWAY+ BOLTON=HIDEOUS

  49. Phil says:

    I cannot believe the state of the wolves kits. I am a loyal supporter but i hope we’re saving money for player because the kits are total SHAT! What possessed anyone to allow our sponsor to put that atrocity on the front of our kit? It looks rediculous. THAT is a sunday league kit!!!!!!! By the way – gutted baggies:-)

  50. Richey Whufc says:

    The blackburn kit makes me feel ILL. I kina like the Stoke away kit its kinda smart in my opion

    West Ham United FC

  51. Borat says:

    Well exuse me princess! If you were ever going to get a list as bad as this you would have gone on Gazapeidia (I spelt that right)? Fulham and Burnley kits are class you assholes

  52. jack says:

    blackburn away kit is good not bad and burnleys home is bad

  53. glen says:

    manchester united’s new sponsor is “aon”…

  54. John says:

    Completely disagree Arsenal’s new away shirt is really nice. Have you seen newcastles new shirt *promptly vomits*

  55. Ronaldo says:

    Man U new shirt is brilliant you blind buttocks!!!!!!

  56. johnny p says:

    spurs need to immediately drop puma and demand answers as to why they should provide new kits as they are among the absouletly most boring ,bland and horrifically vile tops in spurs history! they need to get the kit masters umbro back on board ASAP to do emergency surgery and restore some faith in the kit buying fans! boo to puma! the worst it has got…the depths of absoulute no ideas and utter desperation!

  57. vicky says:

    wud love to know why newcastle’s away shirt isn’t in the ugly list coz it looks like a solero!!!!

    • Sam says:

      Newcastle’s away shirt you speak of isn’t on the list because this is a list of Premier League kits…. Newcastle United are now a Championship side remember!

  58. Keelan says:

    Well I reckon the bolton shirt is nice and the man utd and and i really6 do think the new blackburn on it lovely

  59. jamie says:

    man utd top is sexy

  60. tom says:

    the stoke player could have made an effort and wore new boots!

  61. James says:

    The birmingham away kit is not ugly its better than the man city and burnley home kit

  62. Arron says:

    Stoke away kit is too plain we need puma back and drop le coq sportif

  63. Jake says:

    im a rover and the away shockingly bad but home nice
    obvs burnley shud b in ugly for both of them :P
    SCUM!!!!!!!

  64. Nico says:

    I think that both blackburns kits are fantastic. burnleys new badge looks like kids made it out of lego and who the fuck are cooke what a shit sponser. come on you blue. pavlichenko for rovers number nine

  65. brn442 says:

    That horrid leisure wear Chelsea 3rd, sorry – away shirt is good but the Burnley away is bad? The Fulham in bad but the umteenth Liverpool away shirt is good? Stay off the acid Gaffer we need you to keep sober.

  66. vidic4ever says:

    the man u shirt does not look like the one on man u official website

  67. anonm says:

    YOU HAVE IT ALL WRONG ONLY BLIND AND RETARDED PEOPLE WOULD AGREE WITH YOUR CHOICES!

  68. craig glenn says:

    the arsenal 1 aston villa and chelsea should not
    be in the bad one this is a disgrace im reporting abuse go fix
    ur heads !!!!!1

  69. eddie says:

    arsenal’s kit is freaking sexy you compleate IDOT!!!! change your opinion!

  70. james says:

    Just to let u knw the BURNLEY kits r to celebrate 50 yrs ago we were CHAMPS of division 1 !!!!!

    Both BURNLEY kits r brill and that blue and white halves 1 is only fit 4 wiping ur ARSEnal on!!!!

  71. Borat says:

    Hmmmmmmmmmmmmmmmmmmmm. The possiblities of some kits seen on here could not used in 09/10. Take a look. There are two Man City away kits. So anybody could have been adding stuff. Can’t talk anymore. Bacon Sarnies to eat and Family Guy to watch.

  72. LiamJ says:

    i think the man u one is utter turd!. everton should just quit the whole season if they wear that shirt. the best one on their by far is the liverpool one, liverpool to win the prem!!!!!!!!!!

    • JL10 says:

      United is turd, everton go and die, city WTF!!!, stoke clean ya boots, Arsenal’s shirt is class even better wid arshavin 23 on the back!!!! yeah!

  73. ryan says:

    chealse is so ugly i could mistake it for poo

  74. wolves4eva says:

    the wolves home kit is class!!!

  75. damien prothero says:

    the blackburn kits are lush, im a rover but my only critsism is whens allardyce goin to sign somone gd?, and well known? utd kit is shit, chelsea kit quite nice its different:)

  76. RICH says:

    Chealsea away is hot

  77. LEVSTER says:

    UGLY-1 BAD-2 NOT BAD-3 NICE-4 MINT-5

    ARSENAL AWAY NICE. VILLA AWAY NOT BAD.BLACKBURN HOME MINT.CANT BE ASSED NOW EVERTON AND FULHAM ARE NICE KITS MAN U,S SHIRT IS SHITE AS ALWAYS V FOR VICTORY MY ASS

  78. The only nice shirt, out of them ALL is the West Ham away, shirt.
    The majority of them are Mingin’.

  79. wolfster says:

    Disagree with your opinion on the Man City shirt being good, quality is 3rd rate – feels like ladies pyjamas – Shirts nowadays just aren’t the quality of 70/80/90′s shirts

  80. John says:

    I am a huge Chelsea supporter, and I absolutely HATE all three of their jerseys. I guess the home kit is the most tolerable of the three, but PLEASE bring back last year’s kits!!! I will not be purchasing any gear from them this season. Yuck.

    That said, I have to give credit to Liverpool away (though it pains me to say it); Burnley home; and Aston Villa for still supporting acorns.

    WTF were the Wolves thinking???

  81. cathal says:

    i dont agree

  82. Cameron Tilley says:

    i think the website is completely wrong i am only 14 you’ll think i wont know nothing but man u, villa,fulham and chelsea’s kits ive seen up close and they are something elsea there just class there nothing close to ugly!!!

  83. eleanor says:

    I am a loyal villan and I think the whole bad list is a big joke!!!
    What is wrong with the villans strip???

  84. B.R.F.C says:

    Chelseas home shirt and utds home shirt are good wtf is goin on Bburns is amazing

  85. Jason says:

    English football in general does not have enough creativity with colors. Too many red, blue, and whites.

  86. God says:

    You dont know shit about good and ugly football shirts laaa

  87. evans yankey says:

    Chelsea`s jersey is the best but 4 Manchester it is ugly

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