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Fox Soccer Channel Pays $7.5 Million For Nielsen Ratings

fox soccer channel Fox Soccer Channel Pays $7.5 Million For Nielsen RatingsFox Soccer Channel is paying approximately $7.5 million a year to be rated by Nielsen, a ratings system used to gauge television viewing habits in the United States.

Beginning October 1st, Fox Soccer Channel will be rated by Nielsen for the first time.

“This is a big step for our network,” said David Sternberg, executive vice president and general manager of Fox Soccer Channel. “It will really put us on the map with the advertising community in a way we haven’t been.”

According to Sports Business Journal, Fox Soccer Channel executives hope the ratings numbers will strengthen FSC’s advertising sales efforts, raise its awareness among viewers and increase its value to cable operators.

“It isn’t cheap, but we feel confident we can cover the research costs with higher advertising rates and be included in national advertising buys we’ve been left out of,” Sternberg said.


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About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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